April 29, 2008 10:00 ET

RONA Partners With "Real Renos" Host Jim Caruk

BOUCHERVILLE, QUEBEC--(Marketwire - April 29, 2008) - RONA (TSX:RON), Canada's largest distributor and retailer of hardware, home renovation and gardening products, is announcing its new association with Jim Caruk, Master contractor and host of the popular TV show "Real Renos" on HGTV. Through this association, Jim will appear in RONA advertising, provide How-To tips and will meet RONA customers at various stores across Canada.

"I'm thrilled to be part of the RONA team and help guide shoppers to a Canadian company that cares about their customers," said Jim Caruk. "As a contractor who shops at RONA, I have always been impressed with customer service and products available. I look forward to this relationship," he added.

"We are very proud of our association with Jim as he embodies values that are core to RONA," said Michael Brossard, Senior Vice President of Marketing for RONA. "Jim is the real thing and wants to show consumers what home improvement is really about. He looks for quality materials and products and gives expert renovation and construction advice. He is well respected by both 'do-it-yourselfers' and professional contractors," he added.

Nationwide RONA advertising featuring Jim Caruk will begin airing on Wednesday, April 30. The 3-year agreement with RONA was facilitated by Jim Caruk's agent, Lilana Novakovich, President, Celebrity Events Network.

About Jim Caruk

A Toronto native, Jim Caruk founded his company, a full service firm specializing in project management, construction management and general contracting in 1984. Prior to that, Jim, who is a Master contractor, was in the HVAC industry. He is known for his honesty and integrity and when he was approached by TV to film his renovation work, he insisted that only the real thing be presented. Jim wanted the viewers and consumers to know about the reality of home renovation: the HGTV show "Real Renos" was born. It has since become one of the station's most popular programs. Jim is currently shooting the sixth season of "Real Renos" which will premiere in fall 2008.

About RONA

RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of more than 680 corporate, franchise and affiliate stores of various sizes and formats. With over 27,000 employees working under its family of banners in every region of Canada and more than 15 million square feet of retail space, the RONA store network generates over $6.2 billion in annual retail sales. Visit to learn more.

Contact Information