June 11, 2009 14:50 ET

RONA Receives Phenix Award for the Environment in Category for "Large Enterprise Which has Instituted a Sustainable Development Program"

RONA receives award for its life cycle approach

BOUCHERVILLE, QUEBEC--(Marketwire - June 11, 2009) - RONA inc. (TSX:RON), the largest Canadian distributor and retailer of hardware, renovation and gardening products, was rewarded for its environmental initiatives during the Phenix (Phoenix) Awards Ceremony held yesterday at the Assemblee nationale (National Assembly) in Quebec City. Winner in the "Large enterprise which has instituted a sustainable development program" category, RONA was one of 13 winners selected by an independent jury to receive the highest environmental distinction bestowed in Quebec.

The Phenix Environmental Award honourees were announced by Line Beauchamp, Minister of Sustainable Development, Environment and Parks, and by Andre Drolet, deputy to Minister of Economic Development, Innovation and Export Trade Raymond Bachand.

RONA was recognized for its initiatives based on the life cycle approach, including the introduction of the RONA ECO line of products in store. More eco-friendly through their life cycle than conventional alternatives, RONA ECO products were carefully selected in partnership with the International Chair in Life Cycle Analysis at the Ecole Polytechnique de Montreal.

"This award is acknowledgement of the commitment our teams have shown in helping our customers adopt more environmentally responsible behaviour," said Claude Bernier, RONA Executive Vice President, Marketing and customer innovation. "We are tremendously proud to have our efforts recognized and we are encouraged to continue implementing fundamental programs aimed at improving the environment."

Phenix Awards for the Environment

Introduced in 1998, the Phenix is the most prestigious environmental competition in Quebec. It is the product of public-private teamwork involving the Ministry of Sustainable Development, Environment and Parks, the Ministry of Economic Development, Innovation and Export Trade, the RECYC-QUEBEC government agency and the Quebec Environment Foundation (Fondation quebecoise en environnement).

RONA wishes to extend heartfelt congratulations to the other winners and finalists in the Phenix Environmental Awards. The Company would especially like to congratulate Steven Guilbeault for his induction into the prestigious Phenix Environmental Circle (Cercle des Phenix de l'environnement), whose members are the elite among Quebec's defenders of the environment.

RONA and life cycle assessment

All RONA ECO products share a special feature: they offer significant environmental advantages over their entire life cycle. A product's life cycle includes resource acquisition, manufacturing, packaging, transportation, use and end of life. For each stage of their life cycle, RONA ECO brand products are carefully assessed based on four environmental performance indicators: climate change, ecosystem health, human health and natural resources. These indicators are the subject of international scientific consensus and take all major environmental issues into account.

Besides RONA ECO products, RONA has identified other environmentally friendly products, also selected in partnership with the International Chair in Life Cycle Assessment: over 700 items from various brands chosen because they have a softer environmental impact in one or more phases of their life cycles.

About RONA

RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of close to 700 franchise, affiliate and corporate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 15 million square feet of retail space, the RONA store network generates over $6.3 billion in annual retail sales. Visit

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