SOURCE: RT Brokerage Services, Inc.

RT Brokerage Services, Inc.

March 31, 2010 22:39 ET

RT Brokerage Services Says Consumer Choice Real Estate Is Ready for Prime Time

Consumer Choice Real Estate Agents™ Leap Ahead of the Online Discount Brokers Based on Price and Service

SEATTLE, WA--(Marketwire - March 31, 2010) -  But are real estate buyers and sellers really ready for consumer choice real estate? That is exactly the bet that RT Brokerage Services CEO Louis Herrera is counting on.

"We built our real estate brokerage model with savvy consumers in mind. Unlike previous generations of buyers and sellers, today's consumers look specifically at the bottom-line for any professional service they may engage, and then search the web for how it price-compares," says Mr. Herrera. "It explains why online real estate brokerages have been so successful in attracting discount consumers. This competitive reality is what led us to our consumer choice business model."

"As the industry's first consumer choice real estate agents™ we offer clients two options for full-service representation. Our clients may choose between paying a percentage-based commission at closing or using a pay-as-you-go, hourly rate option," states CEO Herrera. "It's their choice. After all, they are hiring us."

The traditional commission-based model is best for clients who are not sure they will close a sale; it guarantees them that at the conclusion of their agent's service, even if no sale results, they have absolutely no obligation to compensate their agent for time and expenses.

In the pay-as-you-go option, the client pays the agent only for the services provided, just as they would compensate an attorney or accountant. This works well for clients who are sure they will buy or sell and want to leverage their commitment to buy or sell into a commission savings. The savings over the traditional commission-based model can be greater than 1.5% of the sales price.

Consumer choice real estate allows every real estate agent to compete for and engage both traditional and discount consumers. It provides agents with an accounting framework to transparently demonstrate to their clients that their knowledge and services add real value at every step in a transaction, not just at closing. "And, it makes the 'why' and 'how' of a real estate agent's compensation simple, fair and straightforward," remarks RT Brokerage CEO Herrera. "Everyone wins in our consumer choice business model."

About RT Brokerage Services
Founded in 2007, RT Brokerage Services is the pioneer in consumer-choice real estate. For more information, visit

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