SOURCE: Airleaf Publishing

December 07, 2006 13:00 ET

"RULES FOR STRAIGHT MEN" Is Published by Conservative Airleaf

WARNING: For Men Only... Not for Women's Eyes!!!

HOLLYWOOD, CA -- (MARKET WIRE) -- December 7, 2006 -- Airleaf Publishing President, Carl Lau, announced today the company's decision to accelerate production in order to deliver the humorous and highly controversial soft-cover book, "RULES FOR STRAIGHT MEN" by Steven Jett, to the impulsive gift-giving Christmas shopper.

Speaking in the Airleaf West Coast Headquarters on Sunset Boulevard in Hollywood, ( Lau stated, "'RULES FOR STRAIGHT MEN' has been in production for some time, but we have been getting sensational reaction to this book from the people, both men and women, who have been involved in the editing and pre-publication process. Early opinion-maker research indicates that we have a 'hot potato.'"

"RULES" marketers plan a radio publicity campaign on radio talk-shows which broadcast to a strong male audience, and to circulate copies of the book to men's magazine reviewers, select fraternities and college newspapers, as well as the well-known women's organizations.

Steven Jett, the author, stated, "I did not write this book for women's eyes. I've been a major-market radio personality throughout my career and my life has been rich with experience. As my two sons matured, I found myself giving them bits of manly advice on serious subjects pertaining to their relationships with women. I kept a notebook, which we shared with their friends. The 'pearls of wisdom' and the humor they found there prompted suggestions that '...this ought to be a book... ' resulting in 'RULES FOR STRAIGHT MEN.'"

"RULES FOR STRAIGHT MEN" will be in bookstores for this Christmas Season.

Contact Information

    Jack Scanlan
    Email Contact
    *Schedule interview with Steven Jett
    *Free copies of "RULES" to Media upon request

    Feedback to Steven Jett
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    Airleaf Publishing & Book Selling, LLC.