Lat49 Media Inc.

Lat49 Media Inc.

July 21, 2009 09:02 ET

Rand McNally Provides On-Map Advertising Through Lat49 and the Travel Ad Network

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 21, 2009) - Lat49, the premier geo-contextual ad network, today announced that Rand McNally has integrated Lat49 ad serving technology on their online maps. This agreement builds upon Lat49's strategic partnership with the Travel Ad Network (TAN) and will offer national and local advertisers a unique opportunity to advertise on one of the mapping world's most iconic brands.

"We are excited to work with Lat49 and to expand our relationship with TAN - partnerships which will further enhance the profit potential of our online map properties," said Norm Smagley, CFO, Rand McNally. "Lat49 technology delivers ads that are geographically and contextually targeted, presenting our map users with ads that are relevant and complimentary to their mapping experience."

Maps are an integral part of people's daily online experience. They are used to determine driving directions, develop trips, locate places, and much more. Lat49, the leading geo-contextual advertising platform, is poised to capitalize on this growing online segment. Unlike other networks, Lat49 serves on-map ads based on users' interaction and locations of interest. As users interact with their online maps, Lat49 continuously serves them the ads most relevant to them.

"As the most trusted name in maps for more than 150 years, Rand McNally greatly extends the depth of the Lat49 publisher network," said Keith Ippel, Co-Founder and CEO of Lat49. "Rand McNally's decision to partner with Lat49 is a huge validation of our offering. We also look forward to further building on our partnership with TAN to leverage their exclusive sales force to over 200 travel websites which include Rand McNally and BBC's Lonely Planet."

About Rand McNally

Since 1856 Rand McNally has offered the most trusted tools to discover, map and navigate your world. The company leads the way with innovative products and services for the consumer, business, education, government and commercial transportation markets. To find out more visit

About the Travel Ad Network

Travel Ad Network (TAN) is the leading and largest vertical travel ad network worldwide and reaches 1 out of every 4 online travelers seeking travel information in the U.S. Unlike online travel agencies, sites in TAN go deep and rich in professional and consumer generated media as travelers share experiences and recommendations. All campaigns can be targeted by a user's origin and destination. If TAN isn't in your media mix, 1 out of 4 online travelers are not.

About Lat49

Lat49 is a growing advertising network made up of over 120 websites delivering location specific Real Estate, Travel, Sports & Recreation, and Local information via online maps. Lat49 map properties provide local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large and actively engaged user community. For web publishers, Lat49 transforms online maps from cost centers into revenue-generating properties. To learn more about Lat49, visit

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