SOURCE: Travel Ad Network

October 10, 2007 09:28 ET

RandMcNally.com Joins Travel Ad Network Portfolio

Adds 1.5 Million Monthly Unique Visitors as Travel Ad Network Nears Status of Web's Largest Travel Information Source

NEW YORK, NY--(Marketwire - October 10, 2007) - Travel Ad Network (TAN), the leading vertical ad network in travel, today announced that it will become the exclusive sales representative for RandMcNally.com, the fourth-largest mapping and driving directions site behind only the portals according to comScore. The site attracts over 1.5 million monthly unique visitors and helps bring TAN closer to being the web's largest travel information source in total audience.

"Rand McNally is an industry leader in the mapping, routing, geographic reference, and trip-planning tool marketplace," says Cree Lawson, Founder and CEO of TAN. "Without question travelers use the company's vast online tool set to plan trips and locate destinations while traveling. We are very pleased to have them in the Network and helping grow our reach to record size."

Rand McNally, a heritage brand founded in 1856, is North America's largest commercial maker of national and local maps, street guides and atlases.

"We have very passionate customers who are loyal to our numerous brands including America's number-one-selling 'Road Atlas'; 'The Thomas Guide®'; 'Goode's World Atlas'; StreetFinder® Wireless™ and IntelliRoute™," says Elizabeth Arnold, manager, Internet Marketing at Rand McNally. "The Travel Ad Network is the undisputed leader in online travel ad representation and service. We entrust them with our brands knowing they will be well presented to the advertising community."

Rand McNally & Company (www.randmcnally.com) is North America's largest commercial maker of national and local maps, street guides and atlases. The company's print and electronic products include America's No. 1 "Road Atlas," "The Thomas Guide®" map books, custom-made wall maps on the Web, wireless navigation solutions and online maps, directions and trip planning. Rand McNally offers the most trusted tools to discover, map and navigate the world. The company leads the way with innovative products and services for the consumer, business, education and commercial transportation markets.

Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading advertising network in the online travel vertical reaching 9.1 million unique users across over 50 websites, including Kayak, Skybus Airlines, Lonely Planet, TravelHero.com, BootsNAll.com, AreaGuides.net, HotelsByCity.net, EuropeForVisitors.com, DK/Eyewitness, Rough Guides, AirGorilla.com and many more. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivaled access to an untapped audience of affluent, early-stage thought leaders visiting both travel planning and booking engine sites. Founded in 2003, the company is privately held and is headquartered in Tribeca, New York City with branch offices is the West, Midwest & Southeast.

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