SOURCE: Rauxa Direct

November 02, 2005 10:15 ET

Rauxa Direct Launches "Rauxa Roja," a New Hispanic Division

Orange County-Based Direct Marketing Agency Helps Clients Access One of the Nation's Most Influential Audiences

COSTA MESA, CA -- (MARKET WIRE) -- November 2, 2005 -- Rauxa direct, the one-to-one marketing experts, today announced the introduction of its Hispanic brand, "Rauxa Roja." Developed to serve the ever-increasing client demand to communicate with and influence the growing Hispanic population, Rauxa Roja will uphold Rauxa's vision of passion and excellence in direct marketing services.

"Rauxa direct carefully blends the art and science of direct marketing and we're pros at both. Rauxa Roja will be no exception," said Jill Gwaltney, CEO of Rauxa direct. "With outstanding data-driven strategies and relevant creative, we will capitalize on each stage of the Hispanic customer lifecycle at every level of acculturation."

According to U.S. Census, the Hispanic segment constitutes more than 14 percent of the national population. With the Hispanic total buying power expected to jump by more than 350 percent by 2008, and with an existing client-base consistently searching for ways to capitalize on this lucrative market, Rauxa direct has ample opportunity to succeed.

"This is an audience hungry for communication," said Gwaltney. "Only seven percent of today's direct mail targets Hispanics. Of that group, 72 percent of prospects read direct mail, 66 percent respond to offers and 30 percent say they would like more. Those numbers inspired us to fill a segment need and create a client opportunity."

Named for its fervor, intensity and ability to attract attention, Rauxa Roja, or Rauxa Red in English, will be led by Jonathan Hernandez. Jonathan joins Rauxa Roja with over 13 years experience in marketing to Hispanics, and has worked with several well-known agencies and clients. Jonathan and the Rauxa Roja team will continue the Rauxa tradition of delivering the right offer to the right person at the right time, with direct marketing that is relevant to the needs of the audience -- including strategic planning, database marketing, creative development, production and interactive.

The Hispanic brand launch caps a year of superlative growth for the company. Since its 1999 inception, Rauxa direct has grown an average of 40% year-over-year. This rapid development has made Rauxa one of the fastest growing direct marketing agencies in the region, giving clients access to four locations and over 90 employees.

Visit Rauxa direct on the web at

Contact Information

  • Editorial contact:
    Jill Gwaltney
    Rauxa Direct
    714-427-1271 ext. 202
    Email Contact