SOURCE: Ravenflow

June 11, 2007 09:00 ET

Ravenflow CEO to Speak at IBM Rational Sofware Development Conference 2007

Top Executive Will Discuss the "Requirements Crisis"

EMERYVILLE, CA--(Marketwire - June 11, 2007) - Ravenflow, the only company delivering automated requirements validation for application development organizations, today announced that President and Chief Executive Officer Joe Marasco will speak at the IBM Rational Software Development Conference 2007. The conference will be held from June 10 - 14 at the Swan and Dolphin Hotel in Orlando, Fl. Dr. Marasco's presentation "The State of the Requirements Development Crisis" is scheduled for Tuesday, June 12 at 3:30 pm. He joins speakers from other distinguished organizations including Blue Cross Blue Shield of North Carolina, Capgemini, Disney Cruise Line, Hewitt Associates, and Nielsen Media Research.

Who:     Dr. Joe Marasco, President and CEO, Ravenflow

What:    "The State of the Requirements Development Crisis"

Where:   IBM Rational Software Development Conference
         Walt Disney World  Swan and Dolphin Resort in
         Orlando, Florida

When:    Tuesday, June 12, 3:30 pm - 5:00 pm ET
"IBM has done a great job of building a powerful partner ecosystem," said Dr. Marasco, "and I'm personally proud to be speaking at this high-energy event. As a 'Ready for Rational' partner, Ravenflow applauds IBM's vision of teaming with strong vendors to provide solutions allied with Rational that not only meet specific industry needs but also support the software lifecycle end-to-end."

Dr. Marasco's talk, which includes a demonstration, is a follow-on to last year's session about requirements change. He will discuss the results of a survey by Requirements Development Journal about how organizations are addressing the requirements development process and what is necessary to ensure that requirements are as complete and precise as possible. Among other subjects, attendees will learn more about the shortcomings of common specification techniques, bridging the translation gap between text-based business-use cases and the visual modes preferred by developers, and how to detect and correct errors before coding begins.

About the IBM Rational Software Development Conference 2007

2007 marks the 10th anniversary of the IBM Rational Software Development Conference. The event typically attracts more than 2,000 attendees, many of whom have attended since its inception. Highlights of this year's conference include keynote sessions by industry experts and IBM leaders on governing software and systems delivery, more than 20 hands-on technical workshops, more than 285 sessions, and an Exhibit Hall. To register for the conference, please see

About Ravenflow

The award-winning Ravenflow is revolutionizing the way that software requirements and business processes are developed and validated. Because requirements errors are the primary cause of project failure and budget and schedule overruns, enterprises need to detect and correct requirements errors early. Ravenflow's Requirements Authoring and Validation Environment (RAVEN) automatically generates visual models from plain English text. Customers across all business sectors, including ADP, Charles Schwab, Citco, Kaiser Permanente, and the World Savings Bank are using RAVEN to deliver software developed for the most valid and precise business requirements. For more information or a free white paper on early detection of requirements errors, please visit

All products mentioned in the release are trademarks or registered trademarks of Ravenflow. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.

Contact Information

  • Press Contacts:

    Adam Frankl
    Vice President
    Marketing, Ravenflow
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    Robyn Fernsworth
    Kickstart Consulting for Ravenflow
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