SOURCE: Actiance

Actiance

November 02, 2011 11:39 ET

Raymond James Selects Actiance's Social Media Solution for Financial Advisors

Brokerage Firm Goes Live With Social Media Enablement Platform, Creates and Shares Content for Social Networks, Delivering Measurable Results

BELMONT, CA--(Marketwire - Nov 2, 2011) - Actiance, enablers of the safe and compliant use of unified communications, collaboration and Web 2.0, today announced financial services firm Raymond James has implemented its Socialite platform, successfully enabling the company's financial advisors to utilize social media sites including LinkedIn, Facebook and Twitter. The firm is also offering advisors optional marketing support with access to a library of pre-approved content and analytics to measure engagement and their social graph.

"We made a public commitment earlier this year to provide additional marketing and communications support for our advisors who wish to connect with existing clients and prospects via social networking sites. Our partnership with Actiance has enabled us to keep that promise while ensuring regulatory compliance," said Mike White, Marketing Director at Raymond James. "In addition to incorporating the technology and archiving platform, with Actiance, we have developed guidelines, training sessions and marketing and communications support to help advisors leverage social media in their client engagement and new prospecting activities. We believe our comprehensive suite of social media tools and resources represent industry-leading support, consistent with our commitment to providing our advisors with unique marketing agency services to support their communication, marketing and branding efforts."

Raymond James sought a single platform to effectively enable users, while ensuring compliance with Financial Industry Regulatory Advisory (FINRA) regulations. Actiance's Socialite platform provides granular control for social networking sites, including the specific ability to manage access and share content in a controlled fashion across 200 features on LinkedIn, Facebook, and Twitter. It is also the only platform that enables organizations to proactively approve content and changes made to advisors' social media profiles through its static content pre-approval workflow capabilities. Socialite's ability to share content, record conversations and messages, capture posts, messages and commentary in context, and provide export of that data to an archive for post review, is also ideal for eDiscovery compliance.

Advisors, using Actiance's Socialite platform, will control both the content and the distribution channels but can virtually automate the process, creating their own or leveraging a pre-approved library of social media-friendly content.

"Financial advisors are increasingly recognizing that communication is moving to social media. Our Socialite platform is helping them to engage with clients and prospects, expand their social reach, and increase their book of business -- in essence, results that are measurable by real revenue," said Kailash Ambwani, President and CEO at Actiance. "Socialite, the associated enablement services, materials and training provide the financial services industry with a tested and award-winning technology platform that gives Raymond James financial advisors the ability to leverage social media to attract and retain new clients -- all while meeting compliance and regulatory guidelines."

Actiance customers include 284 FINRA registered firms, nine of the top 10 US banks and 1600 organizations worldwide. For more information, please visit: http://www.actiance.com/socialite

About Raymond James Financial, Inc.
Raymond James Financial (NYSE: RJF) is a Florida-based diversified holding company providing financial services to individuals, corporations and municipalities through its subsidiary companies. Its three principal wholly owned broker/dealers, Raymond James & Associates, Raymond James Financial Services and Raymond James Ltd., have approximately 5,400 financial advisors serving 2 million accounts in 2,400 locations throughout the United States, Canada and overseas. In addition, total client assets are approximately $256 billion, of which approximately $32 billion are managed by the firm's asset management subsidiaries.

For additional information, please contact Anthea Penrose at 727-567-2824.
Please visit the Raymond James Press Center at raymondjames.com/media.

About Actiance
Actiance enables the safe and productive use of unified communications and Web 2.0, including blogs and social networking sites. Formerly FaceTime Communications, Actiance's award-winning platforms are used by more than 1,600 customers for the security, management and compliance of unified communications, Web 2.0 and social media channels. Actiance supports or has strategic partnerships with all leading social networks, unified communications providers and IM platforms, including Facebook, LinkedIn, Twitter, AOL, Google, Yahoo!, Skype, Microsoft, IBM and Cisco.

Actiance is headquartered in Belmont, California. For more information visit http://www.actiance.com or call 1-888-349-3223.