SOURCE: ReachLocal, Inc.

January 08, 2008 07:05 ET

ReachLocal™ Forms Strategic Alliance With Google

ReachLocal Becomes Authorized Reseller of Google Adwords™ to Deliver Online Advertising Solutions to Local Businesses

WOODLAND HILLS, CA--(Marketwire - January 8, 2008) - ReachLocal™, Inc. (, a leading provider of local online marketing solutions for small- and medium-sized businesses, announced today a strategic alliance with Google to become an authorized reseller of Google's AdWords™ advertising program. AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users search for specific products and services.

The alliance solidifies ReachLocal's continued relationship with Google and its delivery of Google AdWords to local businesses via its dedicated direct sales force. As a Google AdWords authorized reseller, ReachLocal maximizes its value to local advertisers by providing high quality customer service and expert, professional AdWords account management, from account setup and activation to ongoing campaign maintenance and optimization.

"As an authorized reseller of Google AdWords, our direct sales force is excited to empower small- and medium-sized businesses with a meaningful and robust way to deliver high quality, local advertising online," said Zorik Gordon, Co-Founder and CEO of ReachLocal. "Google is an instrumental part of our core business, and we look forward to continuing to work together as ReachLocal rapidly expands into markets around the world."

Through Google AdWords, advertisers can find new customers online and better connect with them at the precise moment they are searching online for specific products and services. Advertisers select and bid on keywords related to what they are selling and pay only when interested users click on their ads. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts. More information is available at

For local businesses that need assistance, ReachLocal simplifies and automates the process through full-service management on their behalf. ReachLocal is able to provide Internet advertising campaigns for local businesses through a single platform and one budget that links their online advertising spend to their offline sales activities, which provides true advertising ROI transparency.

In October, 2007, ReachLocal secured $55.2 million in a Series D from an investment group led by New York-based Rho Ventures and included Galleon Crossover Fund and VantagePoint Venture Partners. ReachLocal has raised $67.9 million since its founding in 2004.

About ReachLocal, Inc.

ReachLocal, Inc. ( is a leading provider of local online marketing solutions for small- and medium-sized businesses. The Company's mission is to become the digital advertising agency of record for these companies, delivering the same broad set of online marketing functions currently only afforded to large corporations on a national basis. ReachLocal pioneered the local search engine marketing industry by bringing together a patent-pending technology with a strong partnership model and a proprietary national sales force. The result is a simple, scalable and affordable platform local businesses need to create, maintain, track and analyze their Internet search advertising campaigns. ReachLocal makes available to advertisers 98 percent of the search engine landscape through partnerships with Google, Yahoo!, MSN, and others. Founded in 2004, ReachLocal is a privately-held corporation led by Zorik Gordon, its Chief Executive Officer. The company is headquartered in Woodland Hills, California.

Contact Information

  • Press Contact:
    David Glaubke,
    Director of Corporate Communications
    ReachLocal, Inc.
    (818) 274-0260 x 1136
    Email Contact