February 04, 2011 08:00 ET
Reader's Digest Partners With OrganizedWisdom to Close the "Online Health Gap"
Partnership Offers Solution to Medical Information Overload by Connecting Doctors, Health Experts and Consumers Online
NEW YORK, NY--(Marketwire - February 4, 2011) - OrganizedWisdom, an expert-driven platform for health and wellness, and Reader's Digest, the world's largest global editorial brand whose name is synonymous with "getting to the heart of the matter," today announced a partnership aimed at improving consumers' search for health information. Under the agreement, OrganizedWisdom will power a new search-driven, consumer-facing health program that will aggregate, organize and promote high-quality Web resources, medical journal articles, and other vetted health content shared online to give millions of people the right information at the right time.
"Our goal is to do everything we can to close the 'Online Health Gap' -- the scary space that exists between a doctor visit and the Internet, where people are left alone with an empty search box and millions of computer-generated results," explains Steven Krein, CEO of OrganizedWisdom. "By partnering with trusted content curators like Reader's Digest, we can help elevate the standard of care as we guide millions of people to discover valuable health information contributed by experts."
In addition to search, consumers will also be able to access the program's content at OrganizedWisdom.com and at the newly relaunched RD.com, now known as the Reader's Digest Version. The program will also consist of additional online and offline initiatives, including inserts in print editions of Reader's Digest and pamphlets distributed to up to 300,000 doctor waiting rooms. Multiplatform sponsorship opportunities enable health marketers to interact meaningfully with consumers at the most critical moment -- during their search for information.
"This is a year of tremendous growth and innovation for the Reader's Digest brand with a return to our roots as expert content curator and the launch of a range of new, digitally-driven products, ensuring that consumers can experience Reader's Digest however they choose," said Dan Lagani, President of Reader's Digest Media. "The partnership with OrganizedWisdom extends our ability to deliver trusted, time-saving insights beyond the Reader's Digest Version website and mobile platforms."
The Reader's Digest Association, Inc. (RDA) is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. The company builds multi-platform communities based on branded content. With offices in 44 countries, it reaches a customer base of 130 million in 78 countries. It publishes 92 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.
OrganizedWisdom is on a mission to close the "Online Health Gap" and elevate the standard of care by inspiring all doctors and health experts to embrace the power of digital media and share their wisdom. The company aggregates, organizes, and promotes online wisdom shared across the Web by more than 5,000 vetted health and wellness experts. The company's investors include leading health, technology, and business minds: Esther Dyson, Roger Ehrenberg, Jason Finger, Linda Holliday, Jerry Levin, Jeff Stewart and SeventySix Capital. Learn more at organizedwisdom.com.