BOSTON, MA--(Marketwire - January 5, 2010) - The current and ongoing global economic
recession has forced many enterprises to reevaluate existing programs and
plans as a means of driving business performance in tough times. It is with
this backdrop in mind that enterprises should extract value from existing
assets and operations through effective real estate and facilities
management, according to a new study published by
Aberdeen Group, a Harte-Hanks Company
(
NYSE:
HHS).
The "
Real Estate and Facilities
Management: Defining a Strategic Function, Driving Significant Value"
report, which surveyed the strategies, performance, and key capabilities
and technology utilization of over 120 enterprises, found that the majority
(65%) of organizations perceive real estate and facilities management as a
more strategic enterprise function. Because of the economic downturn, as
the new study indicates, enterprises can appreciate the role of real estate
and facilities management in impacting monetary outlays and driving
financial performance.
"With nearly 13% of the average enterprise's spend dedicated to its real
estate and facilities costs, the location and support of business locations
also has a significant impact on financial performance," said Christopher
Dwyer, research analyst and author of the study, Aberdeen. "In good times,
a focus on cost containment is prudent; in more difficult times, it becomes
a necessity. But, for leading enterprises, the long-term value of looking
beyond real estate and facilities spend as sunk costs or simply the cost of
being in business is measurable and pays dividends to those enterprises
willing to believe that their competitive position can be affected by where
they do business and how they manage these spaces."
The new report found that leading enterprises (the top 20% of aggregate
performers based on a set of key performance metrics) have readily
leveraged core organizational capabilities and key technology solutions to
drive real estate and facilities management performance. These
top-performing enterprises are:
-- 52% more likely than Laggard enterprises to have standardized
policies and processes for facilities management
-- 44% more likely to have a corporate real estate group
-- 42% more likely to conduct formal space planning
A complimentary copy of this report is made available due in part by the
following underwriters: Accruent, USM Services, and VFA. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=6019.
Visit
Research.Aberdeen.com for
additional access to complimentary
Global Supply Management Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Christopher Dwyer
Aberdeen Harte-Hanks
(617) 854-5280
chris.dwyer@aberdeen.com