SOURCE: Exalead

November 19, 2009 07:10 ET

Real Travel Chooses Exalead CloudView Search

Solution to Help Travelers Plan Trips Using Advice From Like-Minded Bloggers

SAN FRANCISCO, CA--(Marketwire - November 19, 2009) - Exalead, a global leader of information access solutions and search-based applications for the enterprise and on the web, today announced that RealTravel.com, an award winning travel site that helps people plan trips with advice from other travelers, will use Exalead CloudView to deliver a 'smart' search-based application designed specifically for the travel industry.

Real Travel helps more than a million people plan trips each month with advice from other travelers provided in both hotel reviews and travel blogs. The Exalead-based solution will enable Real Travel users to evaluate their travel options against other peoples' experiences found on travel blogs. Semantic technology will be used to find travel experience blog posts that are relevant to people planning travel.

"We needed a powerful search solution that could scale with us and effectively integrate traditional travel data with unstructured web information," said Ken Leeder, Chief Executive Officer and Founder of Real Travel. "After a thorough review, our search and data architects concluded that a partnership with Exalead would enable us to accelerate our development efforts and provide travel shoppers with the rich information they need to plan their next trip."

"We are thrilled to be chosen by Real Travel to provide Exalead's CloudView Smart Search as the platform to deliver their customers a rich, highly relevant experience," said Paul Doscher, CEO of Exalead. "We see an emerging need to match highly customized bundled travel services to users depending on their real time needs thus, improving the value transaction for both the travel customer and supplier."

About Real Travel

Named "Best of the Web" by Forbes and BusinessWeek in 2006, and Best Online Travel Community of the Year in 2007 by the Association of Travel Marketing Executives, Real Travel is a travel site that helps people plan trips with advice from other travelers. Visit us at www.realtravel.com

About Exalead

Founded in 2000 by search engine pioneers, Exalead® is a global software provider in the enterprise and Web information access solution markets. Exalead's worldwide client base includes leading companies such as PricewaterhouseCooper, ViaMichelin, GEFCO, American Greetings and Sanofi Pasteur, and more than 100 million unique users a month use Exalead's technology for search. Today, Exalead is reshaping the digital content landscape with a platform, Exalead CloudView™, that uses advanced semantic technologies to bring structure, meaning and accessibility to previously unused or under-utilized data in the disparate, heterogeneous enterprise information cloud. The system collects data from virtually any source, in any format, and transforms it into structured, pervasive, contextualized building blocks of business information that can be directly searched and queried, or used as the foundation for a new breed of lean, innovative information access solutions.

Exalead is an operating unit of Qualis, an international holding company, with offices in Paris, San Francisco, Glasgow, Milan and Darmstadt. Readers who wish to gain more information about Exalead can contact (415) 230 3800 or visit www.exalead.com.

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