SOURCE: RealNetworks

November 13, 2007 23:45 ET

RealNetworks Delivers emoticonSMS to China Telecom Subscribers

Marks Introduction of Real ASP Services in China

SEATTLE, WA--(Marketwire - November 13, 2007) - Digital entertainment services company RealNetworks®, Inc. (NASDAQ: RNWK) today announced the company's first deployment of ASP services in China with the September launch of emoticonSMS by China Telecom.

Once integrated into a mobile network, emoticonSMS automatically converts SMS text messages into SMS emoticons using keyword recognition.

"Our customers continuously seek out the latest in personalization technology, and a service like emoticonSMS helps deliver the experience they're looking for," said Wang Chun Jiang, Head of Technology developing department, Value Added Service Division, Sichuan Telecom, a subsidiary of China Telecom.

Real enables China Telecom to offer non-prefix emoticonSMS by subscription to its 62 million customers marking the first time such a service has been offered in China.

"emoticonSMS makes traditional SMS more engaging and fun, enabling users to add personalization to outgoing text messages," said DJ Lee, CEO of WiderThan Co., Ltd., a RealNetworks company. "Subscribers can choose from 4,000 emoticons in 500 themes, making it easy to create unique messages for each of their contacts, every time."

Real's services are currently available through 78 different carriers in 37 countries worldwide, making them available to 785 million subscribers. Real offers wireless providers a comprehensive selection of mobile services including Music on Demand, Games, Video, Personalization features (such as Ringtones, RBTs and MRB Services) as well as messaging services.

ABOUT REALNETWORKS®

RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer®, the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody® digital music service, which delivers more than 1 billion songs per year; RealArcade®, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/company.

RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are trademarks or registered trademarks of RealNetworks, Inc. or its subsidiaries. All other trademarks, names of actual companies and products mentioned herein are the property of their respective owners.

Contact Information

  • For More Information Contact:
    Jennifer Humiston
    SHIFT Communications for RealNetworks
    1.617.779.1812
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