December 01, 2009 11:34 ET Offers Holiday Treat to Agents

Company Encourages Agents to Accelerate Sale of Slow Moving Listings Through Online Home Auctions

RAINBOW CITY, AL--(Marketwire - December 1, 2009) - Online home auction company is offering a holiday treat to real estate agents across the country. Throughout the month of December, has discounted its standard listing fee of $150 to $25 for real estate agents looking to market one or more of their property listings through a online auction in order to accelerate the property's sale.

Additionally, the online real estate auction company has discounted its standard sales fee (Buyer Fee) from 1 percent to a flat fee of $500, further enticing potential buyers to bid on listed properties.

In order to take advantage of this holiday offer, real estate agents should use the special promotional code YE2009 when uploading a property to the website. Executive Vice President Mike Keracher said real estate professionals around the country are beginning to understand the value of auction marketing through "As the acceptance of real estate auctions has continued to grow and the use of the Internet has become integral to our lives, more and more real estate professionals have added Internet auction marketing to their arsenal of tools."

Keracher listed five ways auction marketing through can help accelerate the sale of a slow moving listing for an agent.

Auction marketing through

   1. Keeps control in the hands of the agent and seller. The agent and
      client decide when the auction will take place, how long it will
      be, and what the terms of the sale will be. And, the
      transaction fee is paid by the buyer, not the seller or agent.

   2. Focuses attention on the listed property and can help differentiate
      a property from others in the area.

   3. Forces potential buyers off the fence; it pushes them toward making
      a decision within the auction timeframe.

   4. Is a great tool for aged listings prior to price reductions.

   5. Is most useful for motivated sellers who have price flexibility.

Keracher said, "Auction marketing has become a true 'game changer' for many real estate agents. auction marketing meets the needs of real estate professionals and sellers by working as an ally to the agent not a competitor."


Thousands of homes are available each month on from the nation's largest lenders, builders and real estate brokerage firms. Auctioning real estate exclusively online since 2001, utilizes technology to make real estate transactions less cumbersome and more cost effective for all parties. has sold more than 25,000 homes online and was ranked as the country's number one sales team in team transactions in both the 2008 and 2007 Lore Magazine/Wall Street Journal/Real Trends "Real Estate Top 200."

Contact Information

  • Contact:
    Daphne Shannon
    Marketing Director
    Email Contact
    (256) 549-4463