SOURCE: New Leaf Brands, Inc.

January 19, 2010 09:21 ET

Recognized Beverage Veteran Bill Sipper Joins New Leaf Brands as Chief Operating Officer

Brings 20 Years of International Beverage Experience

ORANGEBURG, NY--(Marketwire - January 19, 2010) - New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, announced today that Nationally recognized beverage industry veteran Bill Sipper will join the Company as Chief Operating Officer effective February 1, 2010.

Bill Sipper is one of the food and beverage industry's bright stars, having held senior level positions at several top beverage marketers in the world. His market reach and depth of knowledge of the beverage industry includes North America, Asia, Europe, Central and South America. Pioneering new beverage brands owned and operated by young, start-up level companies requires a different blend of core competencies and talents often overlooked at big beverage companies. Sipper's track record for helping develop rising brands is unparalleled and will be key to New Leaf's rapid brand development and deployment nationwide.

Prior to joining New Leaf Brands, Mr. Sipper was founder of Cascadia Consulting Group, a recognized consumer packaged goods consulting firm with deep expertise across all key areas of the food and beverage business including planning, sales, marketing, training, finance, operations, logistics, and general management. Prior to founding Cascadia Sipper was Senior Vice President of Marketing at the Ultimate Juice Co. (A Division of North Castle Partners), which owned brands Naked Juice, Zeigler's Apple Cider, Fantasia, Hansens Smoothies, and Saratoga Mineral Water. Prior to joining Ultimate Juice Company Mr. Sipper held senior sales, marketing, operations, and distribution positions at Robert F. Kennedy Jr.'s Keeper Springs (President), Nantucket Nectars (Director of National Sales), Fresh Samantha, (Odwalla) (Vice President of Sales, Marketing, Distribution and Operations), Chatham Beverage Company (Vice President of Sales and Marketing for Old Tyme Soda and Clearly Canadian). He began his career at Evian Natural Spring Water and helped pioneer Evian to its height in the United States, which in turn helped establish the premium bottled water category in America.

Mr. Sipper has been featured on several episodes of the TV Food Network's "Unwrapped" and a PBS documentary "The Water Wars." He has been a guest speaker at Columbia University School of Business, and has given many speeches including addresses at the 3rd Annual Bottled Water Congress in Torino, Italy, the Pan Arab Congress on Osteoporosis in Tunisia, Natural Products Expo East (Baltimore), Natural Products Expo Asia (Hong Kong), Innobev US (New York), BevNet Live (NY and CA) and others. He has been quoted in several trade and consumer publications ranging from Beverage World, Barrons, NY Times and Brandweek to Playboy. Mr. Sipper's articles have been printed in Beverage Spectrum Magazine and Beverage Industry Magazine.

"Having worked with Bill at Fresh Juice Company and Fresh Samantha I am thrilled to have his full time guidance and counsel here at New Leaf," stated Eric Skae, President and CEO of New Leaf Brands. "Bill brings the necessary experience and talent to help guide New Leaf through the high growth expansion phase that the company now has under way. He is fluent in every aspect of creating brand leaders, including advertising, guerilla marketing, public relations and trade marketing. Bill will be an extremely valuable addition not only to our management team but to our shareholders."

Mr. Sipper stated, "I have never seen a brand better positioned to take flight in the market and succeed than New Leaf's line of healthy, great tasting beverages. Consumers love the taste and are willing to try new and unique beverages like New Leaf, which drives retailer demand to offer the products. One taste of the unique flavor blends and the product sells itself."

About New Leaf Brands, Inc.:

Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf was created with the vision of providing great tasting, healthy beverages for consumers. New Leaf Tea was the company's first product and was born out of that vision and now is available to consumers in 14 unique flavors and in over 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. New Leaf Teas are sweetened with 100% organic cane sugar. For more information, please visit

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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