SOURCE: The Berry Company

The Berry Company

March 24, 2010 14:21 ET

Recycled Directories Come Full Circle With Help From Oahu Residents

Berry's Recycling Program for Hawaiian Telcom Yellow Pages Makes Environmental Impact

OAHU, HI--(Marketwire - March 24, 2010) - This year, thousands of expired telephone directories were kept out of local landfills and processed into reusable products thanks to Oahu community members and the Think Yellow, Go Green Recycling Program. Oahu residents, Berry and Hawaiian Telcom Yellow Pages came together to repurpose more than 53 tons of recycled telephone directories, the equivalent of approximately 28,000 directories. Once recycled, directories were then converted into oil-absorbent materials and used to manufacture oil change kits, kitchen oil disposal boxes and mulch for local companies such as The Original Oil Change Box and Green Lava & ProSeed Hydro-Mulch.

"We want to ensure the Think Yellow, Go Green program mission is carried through from start to finish," said Scott Szczekocki, client services regional director for Berry, publisher of Hawaiian Telcom Yellow Pages. "To keep the program local the directories are converted into reusable products and then used on the islands."

The month-long recycling program was supported by volunteers from the Lokahi Giving Project, who staffed the drop-off locations, and All Rolloff Services, who provided containers and hauling services. 

"It was truly amazing to see everyone come out and participate in this program," said Mariellen Jones, executive director of the Lokahi Giving Project. "People are passionate about local sustainability initiatives and keeping our island green."

Residents were invited to recycle their outdated and extra phone directories at participating locations throughout the island. Directories were accepted at the Kahala Mall, Ward Warehouse, Winward Mall and Waikele Premium Outlets. Recycled directories were then shipped to local recycler, Island Shell LLC.

"If you lined up this year's total recycled directories, it would stretch from Haleiwa to Honolulu and back," said Szczekocki. "Each one of those recycled directories is one step closer to a greener community."

Berry and Hawaiian Telcom also encourage those who want to be environmentally conscious to sign up for Yellow Pages Your Way, an alternative yellow pages program option. The program offers consumers a custom solution that best meets their needs, with a choice between print and digital directories. Consumers can opt out of print directories and choose a CD or electronic downloadable directory. Visit www.TheBerryCompany.com for more information.

For more information on this year's Think Yellow, Go Green recycling program on Oahu, visit www.ThinkYellowGoGreen.com.

ABOUT THE BERRY COMPANY: The Berry Company LLC is owned and operated by Local Insight Media Holdings, Inc. In addition to publishing leading print and Internet directories for more than 130 local telephone companies across the country, Berry provides an array of directory services, including sales, marketing, interactive sales support, ad design and composition services. For nearly 100 years, Berry has offered exceptional service, local market expertise and a constantly expanding family of product offerings. For more information, please visit www.berrymeansbusiness.com.

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