Pendry White Partnership

Pendry White Partnership

May 16, 2006 13:18 ET

Recycling: Hull & East Riding Residents Asked to Trade In Old Mobiles for Cash

LONDON, ENGLAND--(CCNMatthews - May 16, 2006) - The local communities of Hull and the East Riding of Yorkshire have become the first in the UK to get access to the envirofone.com mobile phone recycling campaign that pays cash to people for every mobile phone they recycle. The campaign is supported by Kingston Communications and The City of Hull & Humber Environment Forum (CHEF).

Each year, over 100 million mobile phones are thrown away in Europe. Generally they are discarded or left lying around in drawers and cupboards gathering dust. In the UK, the average person has two unused mobile phones. Almost all of them can be reused or recycled helping to save resources and reducing the amount of waste going to landfill sites. The government has set strict targets for every local authority to reduce the amount of waste sent to landfill and increase recycling rates. With about 50 million mobile phone subscribers in the UK, nearly every household can help by recycling old mobiles and get paid cash at the same time.

During May, Kingston Communications will be sending out 280,000 leaflets with the new Hull Colour Pages and Hull White Pages Telephone Directories to homes and business throughout Hull & East Yorkshire to tell them about envirofone.com with a 'Cash For Your Old Mobile Phone' leaflet.

To get cash for their old mobiles users need to simply visit the special website www.envirofone.com/kc, check out how much the phone is worth, and choose if they would like cash or vouchers to spend in Argos stores throughout the country. Once users have registered online, envirofone.com will send a welcome pack including a freepost envelope in which to send in their old mobile. Once the trade is done, they will make a donation to The City of Hull & Humber Environment Forum, a charity that raises awareness in the region about the need to recycle.

The launch coincides with BIG recycle on the 5 June, a major national campaign to encourage the public to recycle more household waste. Visit www.recyclenow.com. This forms part of the Target 45+ - Hull & East Riding's solution to sustainable waste management.

Adam Fowler, Community Environment Officer of CHEF, commented: "Recycling your unwanted mobile telephone with us is simple, straightforward and actually pays you. It also reduces waste, helps the environment and raises money for charity."

Pete Petrondas, founder of envirofone.com, said: "What we are doing in Hull and East Riding, we can do for other communities anywhere in the UK, " he added. "Everyone who gets involved is a winner. The donor gets money for their old mobiles, fewer old phones are sent to landfill sites, and partner organisations can raise funds for their cause."

-ends-


Notes for Editors:

Since its January launch, every mobile traded in at envirofone.com by a registered user has generated at least two other registrations, a trend that in effect triples the donations made per user. In April 2006 envirofone.com received over 7.7 million web hits and is set to exceed this record in May.

envirofone.com is a brand of Eazyfone Group which employs third party certified environmental management systems, is ISO 14001 accredited and is recent winner of the 2005 North West Business Environment Awards. The company supports all aspects of environmental compliance including Duty of Care, Waste Transfer, Special Waste Regulations and the forthcoming WEEE directive. It was officially launched in late January 2006 and has since become a popular sites for UK consumers, attracting more than 6 million customer in April.

There are over 60 envirofone.com partner organisations in the UK already and more are joining each day, including health and education charities (the Peace Hospice, New Children's Hospital - Manchester, Great North Air Ambulance, Dyslexia Scotland); community and sports groups (Clubs for Young People, Swindon Pegasus Brass Band, Shaftesbury Football Club), heritage and wildlife trusts (Ulster Wildlife Trust, Cornwall Wildlife Trust) and commercial organisations (Argos, A J Property Services, Mann Construction Company).

Eazyfone Group (www.eazyfone.com) also works with 4000 schools in the UK and Ireland through www.fones4schools.co.uk. Over the last two years Fones4Schools has raised over GBP 650,000 for the education sector through the collection and subsequent re-use of used mobile phones.

envirofone.com is unlike any other UK mobile phone recycling scheme in paying supporters of non-profit organisations for their unused mobiles, driving home the message that old mobiles have a financial value to themselves and their supported charity as well as environment. By simply encouraging friends and family to trade in old mobiles at www.envirofone.com, supporters of specific causes can help raise money for projects and charities.

Please click on the link(s) provided.

http://www.ukdistribute.com/links/1147775308413-CHEFlogo.gif

http://www.ukdistribute.com/links/1147775303928-envirofonenews3.doc


Contact Information