SOURCE: Bulldog Reporter's IR University

Bulldog Reporter's IR University

December 01, 2009 21:11 ET

Red Alert! How to Master IR's Expanding Role in Managing Corporate Crisis

Bulldog Reporter's IR University Presents a New Audio Conference: Friday, December 11, 2009

OAKLAND, CA--(Marketwire - December 1, 2009) - IR professionals seeking to learn how to prepare and manage a corporate crisis will profit from a new audio conference from Bulldog Reporter's IR University titled: Red Alert! How to Master IR's Expanding Role in Managing Corporate Crisis.

This IR University audio conference convenes an exclusive panel of IR Professionals designed to give IR pros the techniques they need to successfully communicate with investors during a crisis -- from websites and releases to conference calls and more -- to new ways to prep and script management when bad news breaks.

This audio conference takes place on Friday, December 11, at 1PM EST (noon CST, 11AM MST; 10AM PST). The presenters are:

Main Presenters:

Mark Oberle, Vice President, Investor Relations & Public Affairs, Celanese Corporation

Mark Lamb, Director, Investor Relations, Market Leader, Inc.

Steven Carr, Managing Director, Executive Vice President, Dresner Corporate Services

Brad Samson, Vice President Investor Relations, Government Relations, Corporate Communications, The TriZetto Group


Ina McGuinness, Senior Vice President, ICR

Here's what they will learn:

--  Strategic Counsel: Who should be involved in crisis planning meetings
    and what should be included in the agenda
--  Scenario planning -- how to orchestrate vulnerability assessments and
    crisis audits to pinpoint corporate weaknesses before others do
--  Avian Flu, natural disaster, fire, terror attacks -- the disasters
    facing businesses today... and how to prepare for each possibility
--  Disaster Timetables: The series of events that typically unfold when
    bad news breaks... and how to respond each step of the way
--  The fundamentals of successful crisis plans: How to craft a practical
    crisis plan or evaluate the one you already have in place
--  SEC Update: Regulatory issues, disclosure requirements and deadlines
    IROs must be aware of whenever bad news breaks
--  Scripting and crisis media training for your boss -- tips, techniques
    and new tactics for preparing your executive to face the cameras when it
    counts most
--  Investor hot buttons: what investors, analysts and even financial
    media need to hear when crises strike -- and how to communicate these items
--  Crisis Communication Tools: Releases, announcements, dark sites,
    Twitter, conference calls -- the messaging and communications vehicles IR
    should (and shouldn't) use to get the word out to concerned investors
--  How to earn a seat at the crisis table -- the best ways to take
    control and earn management's respect before bad news strikes
--  Real-life tips and faux pas to avoid straight from crisis-tested IR

For more details go to conference home page.

Attendance at Bulldog Reporter's IR University webinar costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service please contact our client satisfaction representatives toll free at: 1-800-959-1059.

Contact Information