Reebok Hockey

Reebok Hockey

June 26, 2009 15:46 ET

Reebok Hockey Drafts Matt Duchene for Head-to-Toe Partnership

Power player to take the ice with Reebok Hockey line up

MONTREAL, QUEBEC--(Marketwire - June 26, 2009) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

Reebok Hockey is pleased to announce today the addition of one of the National Hockey League's top prospects, Matt Duchene, to its roster of endorsees. Known for his explosive skating skills and quick hands, Duchene joins a list of high-profile endorsees including Sidney Crosby, Pavel Datsyuk, Roberto Luongo and Marc-Andre Fleury.

A left-shooting centre, the 18-year-old Halliburton, ON, native scored 61 goals and 129 points in 121 games over two seasons with the CHL's Brampton Battalion, and is considered a leading member of the new generation of power players.

"Matt Duchene is not only a player who is known for both speed and skill on the ice, but he's a person who shows both integrity and passion in everything he does, which makes him a perfect endorsee for Reebok Hockey," said Len Rhodes, General Manager of Reebok-CCM Hockey. "We see Matt as an excellent addition to the Reebok Hockey team and are thrilled to have him on board. The acquisition of Duchene has placed our company in the leadership position of attracting the top 3, 2009 NHL Draft Prospects. This is unprecedented within the industry."

As a part of his partnership with Reebok, Duchene will play a major role in the fall campaigns for the new Reebok Hockey 8.0.8 O-stick, which features eight power ports in the lower part of the shaft, reducing air drag by up to 30 per cent and providing more velocity for a harder shot.

"I'm so honoured and proud to be brought in as a member of the Reebok Hockey family," Duchene said. "As a player who already uses and loves the brand, forming a partnership with Reebok is amazing for me."

Duchene is expected to be a top pick in the 2009 NHL Entry Draft, along with fellow Reebok Hockey endorsee Victor Hedman.

About Reebok-CCM

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams.

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