SOURCE: Reed's, Inc.

Reed's, Inc.

June 24, 2010 08:30 ET

Reed's, Inc. Announces Vancouver Island-Based Quality Foods to Carry Reed's Beverages

Company Expands Branded Products Sales in Western Canada With Growing Food Chain

LOS ANGELES, CA--(Marketwire - June 24, 2010) -  Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that Quality Foods, an independent grocery chain based in Canada that operates ten full service grocery stores on Vancouver Island, BC, will begin carrying selected Reed's beverages in all of its locations.

"We're thrilled to partner with Quality Foods and expand Reed's brand in Western Canada," stated Chris Reed, Founder, Chairman and CEO of Reed's, Inc. "Quality Foods is Canada's most unique grocery retailer, with a reputation for innovative service and management and for taking care of its customers by offering the finest, premium food products and beverages available on Vancouver Island. Our line of Reed's top-selling all natural sodas fit perfectly with the reputation for freshness that Quality Food's Vancouver Island customers have come to expect."

Bob Lyon, Western Region VP of Sales at Reed's, Inc., stated, "The market for all natural foods in Canada is very active, and we are excited to increase our presence in this market by partnering with Quality Foods, which has won numerous awards for its unique brand of merchandising and offering customers an exceptional shopping experience. Canada is a growing market for Reed's, and a number of top U.S. brands are major players here. We believe our continued expansion into Canada through the highest quality retailers such as Quality Foods will lead to further opportunities to build our brand in this exciting market."

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its 'Reed's Rx' line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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About Quality Foods

Founded in 1982 in British Columbia, Quality Foods is an award-winning leader in the Canadian grocery industry operating ten full service grocery stores on Vancouver Island. As one of Canada's truly independent grocers, Quality Food's distribution centre in Errington, BC supplies these stores and several dozen smaller single-store operations across the island with an array of the freshest quality groceries and natural foods. A growing company known for its unique innovations and for taking care of its customers, Quality Foods is a 2007 winner of 'Canada's 50 Best Managed Companies.' For more information on Quality Foods, please visit:


Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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