SOURCE: Reed's, Inc.

Reed's, Inc.

December 09, 2009 09:43 ET

Reed's, Inc. Continues Global Rollout

Company Announces New International Distribution Partners in South Africa and Israel

LOS ANGELES, CA--(Marketwire - December 9, 2009) - Reed's, Inc. (NASDAQ: REED) (NASDAQ: REEDR), maker of the top-selling sodas in natural food stores nationwide, announced today that it has received its first order from the largest independently owned retail distributor of consumer goods, food products, beverages and pharmaceutical lines in all of Southern Africa. The initial order covered all of Reed's branded products, including Reed's Ginger Brew, Virgil's Natural Soda and China Cola. In addition, Reed's Inc. received its second order from a new Israeli importer which distributes primarily natural products to convenience stores throughout Israel.

"We are encouraged by these orders," stated Mr. Chris Reed, Founder, Chairman and CEO of Reed's, Inc. "That the South African order was of significant quantity and includes all three of our product lines are just further proof of how much our international sales department has stepped up its efforts. Reed's and Virgil's are now available in at least eleven countries and we're expecting to increase that number in the coming months."

By distributing products predominantly made in the USA, the South African Importer has become a formidable force in that country's retail trade sector. In fact, the importer currently distributes high volumes of over 40,000 items to its local markets, and that number is only expected to grow as its offerings become more diverse. Reeds, Inc. is being regarded by many as a key component of that company's expansion.

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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