SOURCE: Reed's, Inc.

Reed's, Inc.

December 03, 2009 08:30 ET

Reed's, Inc. Founder, Chairman and CEO Mr. Chris Reed to Speak at BevNET Live Winter 2009 Event

Mr. Reed Will Join Presenter Manoj Bhargava, CEO of 5-Hour Energy, and Other Beverage CEOs on a Panel Called "Taking on the Big Boys"

LOS ANGELES, CA--(Marketwire - December 3, 2009) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Founder, Chairman and CEO Mr. Chris Reed will be speaking at the BevNET Live Winter event. Mr. Reed will be part of a panel of innovative beverage CEO's. The panel will begin at 11:55 a.m. on December 8th, and is entitled "Taking on the Big Boys."

Held at the Loews Santa Monica Beach Hotel in Santa Monica, CA on December 7th and 8th, BevNET Live Winter 2009 is the latest evolution of BevNET's popular event format. Expanded into a day and a half format, "Beverage School" and BevNET "Best of 2009" Awards dinner will be held on Monday, December 7 and the BevNET Live "main event" will be held on December 8th.

BevNET's website stated, "BevNET Live has added a pair of beverage marketers whose longevity and status prove that a brand doesn't have to come off a Coke or Pepsi truck to successfully move product."

Mr. Chris Reed, Founder, Chairman and CEO of Reed's, Inc., commented, "I'm thrilled to have been asked to speak on the panel. I feel I have a lot to offer new people starting out in the beverage industry, from creative brands, creative financing approaches to keeping a positive mental attitude through thick and thin."

"We picked Chris for this panel because we think he's an innovative thinker and an entrepreneur who has repeatedly proven himself able to address the problems of the small operator with nimble, unconventional solutions," said Jeffrey Klineman, the editor of BevNET. "Chris Reed was at the vanguard of the growth of natural and gourmet sodas. The longevity -- and recent growth -- of Reed's over the years is testament to the quality of the product and his willingness to do what it takes to succeed. He's not afraid to stand in the way of beverage giants and stake out his turf as an independent operator. Chris was one of our first choices to speak to the community of marketers, retailers, distributors and investors coming to BevNET Live -- we think he's got an immense amount of wisdom and experience to share, and we know he'll do it with good humor and insight."

About BevNET Live

BevNET Live is being held on Tuesday, Dec. 8 at the Loews Santa Monica Beach Hotel. During the full-day event, attendees will hear from and discuss the beverage industry with some of the most innovative marketers, suppliers, investors, distributors and retailers in the business. Run by, the leading online and print resource for non-alcoholic beverages, BevNET Live offers unmatched insight, case studies, and networking and community-building opportunities. A special Beverage School will also be held at the same location on Dec. 7 as a way for early-stage entrepreneurs to learn the beverage business from BevNET and its special team of instructors.

More information on the BevNET Live Winter 2009 event can be found at:

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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