SOURCE: Reed's, Inc.

Reed's, Inc.

November 23, 2009 09:00 ET

Reed's, Inc. Secures Revolving Credit Facility of $3 Million

New Line Increases Working Capital Borrowing Eligibility

LOS ANGELES, CA--(Marketwire - November 23, 2009) - Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the Company has closed a financing Agreement with GemCap Lending I, LLC ("GemCap") for a $3 million revolving credit facility, secured primarily by its accounts receivable and inventory. The GemCap facility will replace Reed's existing credit facility. The new senior revolving facility reflects improved eligibility and reduced reserves on Reed's collateral base for borrowing.

"This financing transaction is a component of our strategy to provide adequate working capital to fund the business opportunities currently on our plate," commented Jim Linesch, Chief Financial Officer of Reed's, Inc. "These funds will support our new fast growing private-label business as well as our branded products. Reed's sales pipeline has never been stronger, and we are looking forward to solid growth and a record year in 2010. GemCap will be a good partner to help fund our growth plans."

"Reed's is a welcome addition to our portfolio companies", commented David Ellis, Co-President of GemCap Lending I, LLC. "They fit our desired profile of a company that is well positioned, with strong potential for increasing success. We are impressed by the integrity and intensity of the management as they pursue their goals. They also have great products that we know well."

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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