SOURCE: ReelTime Rentals, Inc.

May 31, 2007 08:29 ET

ReelTime Boxes Up AppleBox.tv

SEATTLE, WA--(Marketwire - May 31, 2007) - ReelTime.com (PINKSHEETS: RLTR) has entered into an agreement to acquire the assets of AppleBox Films, Inc., a full service web and video shop, including their web property AppleBox.tv. As part of the agreement, AppleBox.tv founder and lead developer Rohit C. Rao joins ReelTime as its Director of Development. Also included in the agreement is the source code of a video blog engine including an XML podcatcher with the ability to automatically submit videos to iTunes, Yahoo!, Google, and Windows Live video portals.

ReelTime.com offers point, click, and watch streaming video to any PC screen or television set, via an online broadband connection to the public internet. "Considering the fact that our website is our face to the public, we need to apply top notch resources to Web development, and this acquisition moves us in that direction," stated Barry Henthorn, ReelTime's Chief Executive Officer. "Instead of thinking outside the box, we are bringing the AppleBox inside," said Beverly Zaslow, Vice President of Business Development and Acquisitions. "Our website is intrinsic to our business, and we therefore must develop it in house. This acquisition increases our ability to do that." Mr. Rao commented that "I have finally found a place where I can make my mark while I bring my passion for Web Development and Video together in a unique and game-changing way."

About AppleBox.tv and Rohit C. Rao

AppleBox.tv is the demonstration site of a video blog engine developed by Rohit Colin Rao. He has been involved in video and technology for over a dozen years. Recently he was Director of Development for Carousel 30, a marketing and communications firm, where he headed a team of seven developers and managed a group of twenty others overseas. Mr. Rao created the AdverDoc, a format for creating branded documentaries for businesses that has been very successful. He also was on the team that led the development of one of the first online mortgage origination software tools, as well as having a major role in the creation of the hospitality reservation engine for the Venetian Hotel in Las Vegas.

About ReelTime.com:

ReelTime.com's mission is to deliver diverse programming, for rental or by subscription, over its online broadband network, enabling viewers to watch whatever they choose, anytime and anywhere they want to see it -- all they need is a broadband connection. The exclusive technology allows for the consumer to view full screen, DVD quality video, instantaneously on any size screen without buffering or distortion. ReelTime offers the first DVD quality "Point, Click, and Watch" user experience available on the World Wide Web. ReelTime is providing the public the next generation of online viewing technology, designed with the built in capacity for unlimited growth. For more information, go to ReelTime.com.

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