SOURCE: ReelTime Rentals, Inc.

October 12, 2006 08:00 ET

ReelTime Rentals Signs Baby Genius

CANNES, FRANCE -- (MARKET WIRE) -- October 12, 2006 -- ReelTime Rentals, Inc.(PINKSHEETS: RLTR) www.reeltime.com, the first "Point, Click, and Watch" DVD quality broadband video rental network, announced that Baby Genius, one of the world's best known infant and toddler DVD series, has signed an agreement to provide the video programming from their library for the ReelTime broadband network. This agreement will include their new and upcoming releases as well.

Baby Genius products are sold in over 8000 retail outlets in North America and the brand is supported by such prestigious promotional partners as Kellogg's Cereals, Gerber Baby Food, Parents Magazine and Taco Bell restaurants. Honors include The Film Advisory Board Award of Excellence and the Kids First!® Coalition for Quality Children's Media.

Brenda Wooding, CEO of B Wooding Media, distributors of the Baby Genius line, stated: "We took the Reeltime challenge and the choice was clear. We are thrilled with this deal. ReelTime combines the quality picture of our DVDs with the convenience of online rentals."

According to ReelTime CEO Barry Henthorn: "This is a very significant acquisition for us. We now have the 2nd most popular pre-school franchise in the world for our ReelTime network, and it will be an anchor of our ReelKids network launching next year." Henthorn added: "We anticipate that the pace of solid content acquisition announcements will increase, in part due to our very productive time spent at MIPCOM this year."

About ReelTime Rentals, Inc.

ReelTime Rentals' mission is to deliver diverse programming over its online broadband network, enabling viewers to watch whatever they choose, anytime and anywhere they want to see it -- all they need is a broadband connection. ReelTime offers the only DVD quality "Point, Click, and Watch" user experience available on the World Wide Web. Though the content is streamed the consumer can fast forward, pause, or rewind the program. ReelTime is providing the public the next generation of online viewing technology, designed with the built in capacity to scale for unlimited growth. For more information, go to www.reeltime.com

Contact Information

  • Press Inquiries:
    Richard Lewis
    818-973-2754

    Investor Relations:
    Michael Gersh
    206-219-6889

    B Wooding Media:
    Brenda Wooding
    323 467 1408