Jelly Belly Candy Company

October 30, 2006 13:31 ET

Refreshing New Flavors for Sport Beans Jelly Beans from Jelly Belly

FAIRFIELD, CA--(Collegiate Presswire - October 30, 2006) - Fruit Punch and Berry Blue flavors of Sport Beans™ jelly beans were recently released by Jelly Belly Candy Company. The two new flavors bring the number of flavors to four for the sports performance jelly beans first introduced last year. The popular acceptance of the Sport Beans jelly beans by cyclists, triathletes, marathon runners and fitness buffs prompted the company to expand the Sport Beans jelly beans line earlier than expected.

Each of the four flavors of Sport Beans is packaged in 100-calorie single serving packets for portable power before, during or after exercise. The variety provided by four flavors allows athletes to select a favorite or to enjoy the range, escaping taste monotony.

Scientifically formulated for sports performance, the new energy product provides carbohydrates for energy, electrolytes to maintain hydration and vitamins to replenish nutrients lost through sweat. Sport Beans contain 25 grams of carbohydrates, electrolytes, plus 10% of the daily value (DV) of Vitamin C, thiamin, riboflavin and niacin. The two new flavors and the original duo were recently reformulated to include three B vitamins to promote metabolism of fats and carbohydrates and to replace nutrients.

Each packet of Sport Beans jelly beans has a consumer information guide with tips on how to use Sport Beans and often asked questions. In addition the company announced primary sponsorship of National Triathlon Training Camps (NTTC) and Jelly Belly Pro Cycling Team.

Additional information on Sport Beans jelly beans is available from Jelly Belly Customer Service at (800) 522-3267 and at www.sportbeans.com.

Jelly Belly Candy Company introduced Sport Beans jelly beans in August 2005. They are available nationwide in drug stores, sporting goods stores, grocery, mass retailers, cycling shops and running stores and at JellyBelly.com for $1 a pack.

Contact Information

  • Tomi Holt
    415/884-8077