Cube Route

Cube Route

January 05, 2005 08:00 ET

Reliable Foods Gains Insight Into Delivery Operations with Cube Route Logistics Service



JANUARY 5, 2005 - 08:00 ET

Reliable Foods Gains Insight Into Delivery Operations
with Cube Route Logistics Service

TORONTO, ONTARIO--(CCNMatthews - Jan. 5, 2005) - Cube Route, a provider
of on demand logistics services, today announced that Reliable Food
Supplies is using its on-demand logistics service. The
subscription-based Cube Route Visibility service provides Reliable Foods
dispatchers with real-time visibility into the status of deliveries
being made by vehicles in the company's fleet.

"Before Cube Route, reports on any exceptions, changes or problems in
the daily delivery schedule would only be available to us the following
day. As a result, the majority of issues remained unresolved," said Tony
Priaulx, I.T. Manager with Reliable Foods. "Cube Route provides an
affordable and effective way for us to stay on top of our delivery
operations. Our dispatchers simply log in to the Web-based service at
any time of the day to see the status of all deliveries in real time.
Best of all, we got the results we were looking for without any
financial risk as there were no upfront costs to implement the service."

The logistics application that Reliable Foods had been using on and off
for ten years was too expensive to maintain, and the reports were too
difficult to run and complicated to decipher. While the cartridge-based
computer processors mounted in some of its refrigerated trucks were
useful for tracking vehicle RPMs and speed levels, they did not provide
the 'at a glance' information required to quickly identify delivery
trouble spots in real time. As a result, Reliable Foods was unable to
effectively monitor and keep abreast of the day-to-day delivery
activities and any exceptions that are central to its business.

In addition to providing an effective way to track daily deliveries, the
Cube Route service also enabled dispatchers to monitor pickup orders
scheduled into each driver's daily delivery route. After seeing the
positive results achieved through real time visibility into their
delivery operations, Reliable Foods made the decision to roll out the
service fleet-wide.

"Companies like Reliable Foods are realizing the tremendous benefits
that can be achieved through visibility into their delivery operations,"
said Jeff Murphy, VP of Operations at Cube Route. "Reliable Foods can
optimize its costs across the organization while improving its customer
service. "

The Cube Route Visibility service being used by Reliable Foods tracks
vehicles using any wireless to Web device including cell phones, GPS
phones, handheld PDAs or customer field tracking units. Reliable Foods
drivers were already using Java-based mobile phones, so switching to
Cube Route was a seamless process. The Visibility service captures a
variety of data in real-time, including: mileage; productivity tracking;
timecards; exception handling; temperature; and signatures. This
eliminates the need to re-engineer existing processes and incur
additional capital costs. The Visibility service also provides a variety
of reporting tools that are used to present tracked data in an easy to
understand manner.

About Cube Route

Cube Route facilitates the deployment and management of the delivery
process for transportation and field service organizations for maximum
operational efficiency. Cube Route is a managed logistics service that
enables businesses to dramatically reduce delivery costs and improve
service. Cube Route's integrated and comprehensive web solutions combine
sophisticated routing, tracking and planning functionality to optimize
routes as well as track and monitor delivery fleets in real-time - at
the lowest possible cost. For additional information on Cube Route and
how its on demand logistics service and platform can impact your
organization, visit or call 1-877-227-6883.

About Reliable Food Supplies

Reliable Food Supplies is well established in the foodservice industry,
with a large warehouse, including storage space for both frozen and
refrigerated products at its disposal. The 50-year old company has a
fleet of refrigerated trucks that it uses to deliver a variety of more
than 4,500 unique food items, ranging from fresh dairy products and meat
to frozen vegetables, to its customers. For more information, visit


Contact Information

    Echo Communications (for Cube Route)
    Jodi Echakowitz
    Media Contact
    (905) 709-9600