SOURCE: Aptimus, Inc.

July 28, 2005 08:45 ET

Reminder - Aptimus to Announce Second Quarter 2005 Financial Results Today at 5:00 pm ET

SAN FRANCISCO, CA -- (MARKET WIRE) -- July 28, 2005 -- Tim Choate, President and CEO of Aptimus, Inc. (NASDAQ: APTM), will be hosting a conference call and webcast today at 5:00 pm ET to review the company's second quarter 2005 financial results.

What: Second Quarter 2005 Financial Results Conference Call and Webcast

When: Today, July 28, 2005 @ 5:00 p.m. Eastern

Where: By registering at:

How: Conference call dial-in information is 866-851-7100; participant code is # 762812 or for the webcast Log on to the Web at the address listed above. The webcast will be available in its entirety on the company's investor relations' section until August 31, 2005, at

About Aptimus, Inc.

Aptimus Inc. is a performance-based advertising network, generating new revenues for participating Web site publishers while generating new sales leads for advertiser clients. For advertisers, the Aptimus Network offers a platform to present their offers across an audience of Web site and email distribution channels. Marketers pay only for the results they achieve on a cost per click, cost per lead, cost per acquisition, or cost per impression basis, as well as combinations of those models. As a result, marketers can refine their offers and payment models to achieve their objectives. For Web site publishers, the Aptimus Network generates new revenues while promoting offers from known brands in graphical formats that complement the publishers' sites and adds value for their customers. At the core of the Aptimus Network platform is a database configuration and software platform supporting a direct marketing approach called Dynamic Revenue Optimization™, which automatically determines on a real-time basis specific advertiser offers for promotion on each publisher's Web site and in each email sent. The company's primary offer presentation formats include cross-marketing promotions at the point of registration or other transactional activity on Web sites, online advertising programs, and email marketing campaigns. Aptimus' current clients include many of the top 500 direct marketers. Aptimus Web site publishers include a diverse cross-section of the Internet. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ NM under the symbol APTM. More information on Aptimus is available at the company's Web site at

Contact Information

  • Investor Relations Firm:

    Budd Zuckerman
    Genesis Select Corporation


    Contact for Investors:

    John Wade
    Chief Financial Officer
    Aptimus, Inc.
    415-896-2123, ext. 245

    Contact for Media:

    Holly Nuss
    Public Relations
    Aptimus, Inc.