MADD Canada

MADD Canada

June 30, 2009 07:01 ET

Reminder: Celebrate Canada Day safely and responsibly, MADD Canada urges

Attention: City Editor, News Editor OAKVILLE, ONTARIO, MEDIA RELEASE--(Marketwire - June 30, 2009) - With our nation's birthday just days away, people are thinking about how and where they will celebrate Canada Day. MADD Canada and Allstate Insurance Company of Canada are asking everyone to also give sufficient thought to how they will get safely to and from the festivities.

"We at MADD Canada join with our fellow citizens to proudly wave the red and white flag in honour of our great country," says Margaret Miller, MADD Canada's National President. "But our celebration is tempered by concern that not everyone is getting the message about impaired driving. We want this to be a safe and happy holiday, without the tragedy of lives lost or injuries caused as a result of impaired driving."

MADD Canada is urging everyone to plan ahead for their Canada Day parties. Arrange a designated driver, plan to take a taxi or stay at your party destination overnight. Party hosts should encourage their guests to do the same. Remember too that impaired driving relates not only to cars and trucks. Operating any vehicle - including boats and ATVs - while impaired is illegal and extremely dangerous.

"Impaired driving causes, on average, four deaths and 207 injuries every day in Canada," Mrs. Miller said. "Those losses are all the more tragic when one considers that they are completely, 100% preventable. If people plan ahead and make the responsible decision to not drive if they are impaired, we could prevent these deaths and injuries."

Getting this message out to the public is a priority for MADD Canada and its sponsors, including Allstate Insurance Company of Canada. As a long-time sponsor, Allstate supports MADD Canada's efforts to prevent impaired driving by informing and empowering people. Allstate also partners on dedicated awareness campaigns, such as Project Red Ribbon and Campaign 911.

"At Allstate, we have an extensive tradition of participating in local initiatives and projects which build healthy, safe communities," says Chris Kiah, President and CEO of Allstate Canada. "We are proud to support MADD Canada in its efforts to eliminate impaired driving and make our roads, lakes and trails safer for all of us. It's how the good hands of Allstate give back to the communities we live and work in."

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada produces and distributes home and auto insurance products across Canada. The "Good Hands Network" enables consumers to contact Allstate's 90 community-based agencies, directly on-line at and through the Customer Contact Centre at 1-800-ALLSTATE.
/For further information: Visit or call Margaret Miller, MADD Canada National President at 902-758-5328.

Contact Information

  • Margaret Miller, National President, MADD Canada
    Primary Phone: 902-758-5328