SOURCE: RepNation Media

October 01, 2007 10:27 ET

RepNation Media Adds Ford, Avon and Champion to Rapidly Growing Client Roster; Major Brands Seeking to Forge Closer Consumer Relationships

The Country's Leading Word of Mouth Marketing Agency for the 12-29 Demographic Sees Demand Soar for Its Consumer Powered Media Services

NEW YORK, NY--(Marketwire - October 1, 2007) - As blue-chip marketers compete for the attention of influential young consumers in this important back-to-school season, they are working harder than ever to sharpen their advertising and marketing messages to best reach this audience. Enter RepNation Media, creators of the country's first Consumer Powered Media (CPM) network, which was built to help companies harness marketing's most powerful medium -- people. Today's youth constantly share information with their peers on new music, films, TV shows, brands and new products they deem worthy or cool. Peer-to-peer interaction is the basis of RepNation's strategy to reach young people, in the same way they communicate with each other -- through personal interactions via their on and offline social networks.

Several major brands have chosen to utilize RepNation's proficient brand ambassador and word of mouth influencer networks this fall for custom campaigns to help them market a wide range of consumer products and services. Brands clearly want to form closer relationships with this young consumer base and are willing to explore new, non-traditional ways to do this. RepNation supplies the technology, planning, development and management -- and nearly 40,000 ambassadors across the country -- to bridge this gap.

"The response for our services has been overwhelming. Our clients realize the challenges they are facing in trying to reach consumers in an increasingly Facebook-, YouTube- and iPod-driven world," said Brandon Evans, managing director and partner of RepNation Media. "As the model for reaching this crucial audience continues to change, it will continue to become increasingly important to create closer relationships with consumers and find new and innovative ways to integrate into their lives."

Some of RepNation's new, innovative campaigns for fall 2007 include:

--  Avon - The cosmetics giant hired RepNation to help them promote their
    mark fashion and beauty trend brand to a new internet-savvy young consumer.
    RepNation is helping mark increase its on-campus access through an exciting
    new direct selling platform.
    
--  Champion - The popular activewear company is working with RepNation to
    form close relationships to intramural athletes by sponsoring their teams,
    providing a strong link between the clothing and everyday sports, while
    emphasizing the lifestyle elements of the brand.
    
--  Ford - This global automotive leader linked up with RepNation this
    fall to create a strong presence on 25 campuses nationwide through student
    ambassador-driven promotions, events and online networking to engage
    students via personal interactions with their peers.
    

"We are extremely excited to be working with RepNation in helping us to implement our new strategy of direct selling. Their experience and creativity in the college market has been a huge asset to mark as we develop programs designed to spread our message to today's young consumer," said Claudia Poccia, Global President mark, and Avon Strategic Alliances.

Longstanding clients launching new initiatives with RepNation this fall include: Macy's, whose American Rag brand will give students the opportunity to design custom t-shirts, participate in student-run fashion shows and attend VIP campus events; Microsoft, whose successful cause-related Windows Live Messenger i'm initiative continues; and JetBlue Airways' campus ambassador program, CrewBlue, is entering its third year with a continued emphasis on utilizing students to communicate their low fares, new destinations and great customer experience.

Smaller, start-up clients are now even able to leverage the infrastructure, technology and efficiencies RepNation developed in working with its blue chip clients to launch custom consumer-powered marketing campaigns. These clients include Gamefly, an online video game rental delivery service, and Cellfire, a mobile application which offers food, entertainment, retail and other discounts directly to a consumer's cell phone.

About RepNation Media

RepNation is shaking up the world of traditional marketing with the world's first Consumer Powered Media (CPM) network. The RepNation CPM network enables companies and agencies to reach consumers via the personal interactions of their peers, in contrast to traditionally impersonal mass media. RepNation offers three innovative campaign types and patent-pending technology, providing a new communications channel for innovative marketers to leverage the next wave of media, which can be deployed as easily as conventional marketing. Companies that have utilized RepNation's CPM channel for powerful, quantitative results include Microsoft, JetBlue and Victoria's Secret. The Company is headquartered in Chelsea Market in New York City. To learn more about RepNation, please visit www.repnation.com.

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