-- During a 30-day period (October 15 - November 15, 2009), 75,195 Web sites reused at least one U.S. newspaper article without a license. -- On these sites, 112,000 near-exact unlicensed copies of articles were found. -- Among the top 1,000 sites reusing the most articles, blogs represent less than 10 percent of the total. -- In addition to the 112,000 full article copies (defined as more than 80 percent of the original article and more than 125 words reused), an additional 163,173 excerpts were found (defined as less than 80 percent of original article and more than 125 words). -- Ad networks from Google and Yahoo dominate the unlicensed monetization of U.S. newspaper content. Google represents 53 percent of the total monetization with Yahoo accounting for 19 percent.The Fair Syndication Consortium research report comes in advance of the Federal Trade Commission's workshop exploring how the Internet has affected journalism. For additional details, study methodology and access to the research report in its entirety, please visit the Fair Syndication Consortium site at www.fairsyndication.org. About The Fair Syndication Consortium The Fair Syndication Consortium is a group of more than 1,500 publishers that support an open and fair online content economy. Founded in April 2009 by Attributor Corporation, the Consortium is providing a new syndication model to fully compensate those who create valuable content while appropriately rewarding those who aggregate, republish and monetize it. In October 2009, the Consortium published the Fair Syndication Guidelines, which marked the first time any organization attempted to lay out recommendations for the text industry on content syndication. For more information on the Consortium or to download a free copy of the guidelines, visit: www.fairsyndication.org.
Contact Information: Contact information: Amy Neal LaunchSquad 415.625.8555 attributor(at)launchsquad(dot)com