SOURCE: ReputationDefender

February 02, 2010 08:00 ET

ReputationDefender Partners With Direct Marketing Association; Enables Customers to Choose Direct Mail Preferences

Online Reputation and Privacy Company ReputationDefender Empowers Consumers to Manage Their Mailing Lists

REDWOOD CITY, CA--(Marketwire - February 2, 2010) - ReputationDefender, the first comprehensive online reputation and privacy management company, today announced a new partnership agreement with the Direct Marketing Association (DMA), which represents nearly 3100 companies. The partnership will allow ReputationDefender customers to easily manage their mailing preferences with DMA member companies.

ReputationDefender is the pioneer and global leader of a growing market geared toward protecting consumers' privacy and helping them to accurately represent themselves online. As part of the DMA's Commitment to Consumer Choice (CCC) program, ReputationDefender customers will also have the option to choose the types of catalogs, magazines, and other mail they receive from direct marketers.

"We are working with ReputationDefender as a result of their commitment to consumer choice and privacy, supporting the rights of individuals to control the information that reaches their homes," said Senny Boone, SVP, Corporate and Social Responsibility at DMA. "At DMA, we are committed to consumer choice, and marketers are now making it quick and easy for people to control offers. We support entities such as ReputationDefender that are committed to building consumer trust in the marketing process across channels, a major driver of our economy."

ReputationDefender has revamped the "Control Your Mail" section of its MyPrivacy product to allow customers to create exact specifications around the types of mail they would like to receive. With the update, customers are now able to make specific opt-in or opt-out choices for catalogues, and make categorical opt-outs from magazines, email, or other marketing offers like coupon books and discount programs.

MyPrivacy is a solution that was created to help consumers control the exposure of their information online. It works by removing personally-identifiable information (PII) from Web databases, preventing personal information from being sold or given away without express permission and providing protection from nosy individuals, credit fraudsters and identity thieves.

"Privacy and control are ReputationDefender customers' top priorities. They want protection against identity theft and impersonation, but they are also very concerned about receiving unwanted marketing offers," said Michael Fertik, CEO at ReputationDefender. "Our partnership with the DMA underscores their leadership in the area of consumer choice and privacy. Together, we're empowering consumers to increase their privacy. We plan to give our customers complete privacy control with new feature updates to MyPrivacy in the months ahead."

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers -- commercial and nonprofit -- spent $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

About ReputationDefender

ReputationDefender is the world's only comprehensive online reputation and privacy management company. Through its suite of services, including MyReputation(SM), MyEdge(SM), MyChild(SM), and MyPrivacy(SM), ReputationDefender helps its customers manage and protect their online information. ReputationDefender also helps customers promote themselves and their businesses online. Headquartered in Silicon Valley with offices in Munich, ReputationDefender serves customers in over 40 countries and has been featured in The Wall Street Journal, Financial Times, New York Times, Washington Post, Forbes, technology blogs like ZDNet and broadcast programming, including FOX News, ABC News, Good Morning America, The Today Show and Dr. Phil.

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