SOURCE: The Diffusion Group

The Diffusion Group

December 08, 2009 12:41 ET

Requiescat in Pace, DMA

Broadband-Enabled TVs and Ancillary Platforms to Eliminate Market for Digital Media Adapters as Separate Broadband Video Solutions

DALLAS, TX--(Marketwire - December 8, 2009) - According to new research from The Diffusion Group (TDG), the global market for digital media adapters (DMAs) will be virtually nonexistent by 2014, the consequence of manufacturers shifting to embedded solutions and growing demand among consumers for video platforms that feature native Internet connectivity. In other words, the DMA will be rendered obsolete before it gains a solid footing. This and other themes are discussed in TDG's latest digital media analysis, "Broadband-Enabled TV: Evolution of OTT Hardware Platforms."

First introduced in the early part of the decade, the DMA has been a non-starter, "a solution in search of a problem," notes Colin Dixon, managing partner at TDG and author of the new report. "The optimism of early supporters was premised upon the belief that consumers were eager to network their PC and Internet media with their TV and home entertainment system, in which case a DMA would appear to be a reasonable solution. In reality, mass interest in this type of media sharing failed to materialize and, consequently, the DMA has languished."

There exists a certain irony in the DMA's demise, notes Dixon. "Now that demand for TV-based Internet connectivity has finally arrived, there are a growing number of multi-purpose platforms such as game consoles and Blu-ray players capable of enabling this experience, thus subverting the need for a separate dedicated bridge device like a DMA." While consumers may be driven to buy a new game console or Blu-ray player to play disc-based games or watch disc-based movies, they soon discover that by simply connecting these devices to the Internet, an entirely new world of entertainment is opened. In addition, standards such as UPnP and DLNA have also brought digital media portability into a number of devices that have already earned their place beneath the TV including game consoles and DVRs. "There simply is no reason for a consumer to buy a DMA today," noted Dixon.

TDG's latest digital media analysis, "Broadband-Enabled TV: Evolution of OTT Hardware Platforms," is the second in a two-part report series by Colin Dixon on the emerging opportunities associated with Over-the-Top video services. This second report analyzes and forecasts global demand for a variety of Over-the-Top video platforms including games consoles, Blu-ray players, hybrid set-top boxes, Internet set-top boxes, media-centric PCs, and networked digital TVs.

The report is now available for purchase at or by contacting TDG directly at 469-287-8061.

About TDG:

TDG provides actionable intelligence on the quantum shifts impacting consumer technology and media behaviors. Since 2004, our market research and advisory services have helped technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media -- whenever and wherever they may be.

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