SOURCE: Rothman Research

Rothman Research

August 24, 2010 09:02 ET

Research Reports on Macy's and J. C. Penney -- Department Stores Seeing Gains in Second Quarter

JOHANNESBURG, SOUTH AFRICA--(Marketwire - August 24, 2010) -  www.RothmanResearch.com provides members a complete scrutiny of the department stores industry with thorough research on Macy's Inc. (NYSE: M) and J. C. Penney Company Inc. (NYSE: JCP). Sign up now on www.rothmanresearch.com to access these free reports.

Department Stores suffered during the recession as buyers turned to their rival discount stores to find the bargains they needed. However, quarterly earnings reports released over the last few weeks have shown that some are starting to make a comeback. This quarter Macy's Inc. posted a surge in earnings at $147 million as compared to $7 million in the same quarter last year. Additionally, J.C. Penny Co. saw a profit of $14 million for the second quarter 2010 reversing a loss of $1 million in the previous year's second quarter. www.rothmanresearch.com research team provides investors with insight about Macy's Inc. and J. C. Penney Company Inc. by registering now at

http://www.rothmanresearch.com/article/m/23887/Aug-24-2010.html or

http://www.rothmanresearch.com/article/jcp/23888/Aug-24-2010.html

While some department stores are failing to find their footing in the new consumer market others are blossoming. Apparel makes up about 50% of sales in department stores thus is key to profits and cannot be left stagnant. Some stores are benefiting from acquiring new fashion forward lines. This coupled with quicker inventory rotations is proving successful in interesting younger buyers and expanding their customer base.

www.rothmanresearch.com is a source for investors seeking free information on the department stores industry; investors and shareholders of Macy's Inc., J. C. Penney Company Inc. and other companies in the industry are encouraged to sign up for free at http://www.rothmanresearch.com/index.php?id=6&name=Register.

With the back to school season, the second largest buying period of the year, upon the sector it will be interesting to see if the success stories of the second quarter continue to do well and whether the laggards can pull themselves up. Advertising and efficient operating have been instrumental in increasing sales and reducing margins for the winners and will continue to be crucial as the retail industry remains fiercely competitive. The National Retail Federation estimates that $55.12 billion will be spent on school and college students in the US over the back to school period. Department stores will be hoping to take a large portion of the back to school spending.

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