SOURCE: MaggieMoo's

November 29, 2007 08:07 ET

Research Shows Consumers Experience Heightened Stress Due to Holiday Preparations

Keep Your Cool: Take-Home Ice Cream Desserts Take the Stress Out of Holiday Entertaining; MaggieMoo's Offers Busy Consumers a Time-Saving Solution With Holiday-Themed Ice Cream Cakes and Cupcakes

ATLANTA, GA--(Marketwire - November 29, 2007) - Sometimes the pressure to be the perfect host can take the fun out of holiday entertaining. The American Psychological Association reports that 49 percent of women in the United States experience heightened stress during the holidays due to planning parties, extra cooking and shopping for gifts. This holiday season, MaggieMoo's, a super-premium ice cream brand known for creating innovative frozen treats, offers an extended line of seasonal ice cream desserts to provide premium take-home options for holiday parties and family gatherings.

"Every holiday season, our customers look for ways to spice up their menus and impress guests with decadent dessert creations," commented Jennifer Johnston, senior vice president of QSR brand marketing for NexCen Franchise Management, parent company of MaggieMoo's. "MaggieMoo's is providing the ideal solution to holiday planning with our expanded offerings of innovative holiday ice cream cakes and cupcakes. These desserts can be purchased in advance and kept in the freezer until needed, saving customers precious time in the kitchen while still presenting a unique dessert that both children and adults will truly enjoy."

MaggieMoo's offers a wide selection of holiday-themed desserts, which can be customized and made-to-order with any of its super-premium ice cream, including seasonal flavors such as Pink Peppermint Stick and Egg Nog. Below are some of the most popular desserts this season:

-- Pink Peppermint Stick Truffle Dream Cake -- made with Pink Peppermint ice cream and homemade chocolate ganache, then trimmed with chocolate flakes and peppermint sticks.

-- Santa, Reindeer, Holly and Dreidel Ice Cream Cupcakes -- the first ice cream cupcake you can eat with a spoon -- available in a variety of flavors and holiday designs and offer a convenient, single-sized dessert.

-- Yule Log Ice Cream Dream Cake -- with its unique log-shape, this cake can be customized with any one of MaggieMoo's ice cream flavors, then topped with chocolate ganache and holly leaves with berries. Other holiday Ice Cream Dream Cakes include the Ornament Dream Cake and the Hanukkah Dream Cake.

Additionally, for the ice cream-lovers on your shopping list, MaggieMoo's offers holiday gift cards now available in any of its 200 locations nationwide or online at

Editor's Note: High resolution images and holiday ice cream cupcake recipes are available.

About MaggieMoo's Ice Cream and Treatery (

MaggieMoo's is owned by NexCen Brands, Inc. (NASDAQ: NEXC). In July, MaggieMoo's celebrated the opening of its 200th Treatery. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets, the country's first ice cream cupcakes and custom ice cream cakes. MaggieMoo's has been awarded The National Ice Cream Retailers Association's prestigious awards for taste, texture and overall appearance for eight years running. It is the only national retail chain to win five Blue Ribbon Awards for its products -- vanilla, vanilla bean, chocolate, dark chocolate and strawberry ice cream flavors.

About NexCen Brands, Inc. (NASDAQ: NEXC) (

NexCen Brands, Inc. is the premier 21st century vertically integrated global brand acquisition and management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, and Pretzelmaker® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.