SOURCE: TEAM Coalition

October 26, 2007 11:37 ET

Responsibility Really Does Have Its Rewards

MLB Designated Drivers Receive Ultimate Reward to Attend World Series®

DENVER, CO--(Marketwire - October 26, 2007) - "Fans Don't Let Fans Drive Drunk" is the clear message to Colorado Rockies fans as the Rockies host their first World Series game tomorrow. Throughout the season, the Colorado Rockies, Major League Baseball and the TEAM (Techniques for Effective Alcohol Management) Coalition joined forces to get the word out to fans about the importance of responsible drinking and always using a designated driver.

TEAM Coalition -- an alliance of professional and collegiate sports, entertainment facilities, concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports facilities -- coordinated "Responsibility Has Its Rewards," a league-wide promotion with Major League Baseball in support of existing designated-driver programs sponsored by concessionaires and brewers. TEAM and its partners are educating fans about the importance of drinking responsibly and always buckling up and designating a driver.

Approximately 300,000 fans pledged to be designated drivers during the season, an increase of nearly 10,000 fans from 2006. More than 6,000 Rockies fans participated in the designated-driver program offered at Coors Field through a partnership with Aramark. From those participants, one lucky designated driver for the season -- Frank Prorock of Boulder, CO -- was selected.

When the Colorado Rockies host Game Three of the World Series on Saturday, October 27, Frank Prorock and a guest will be at Coors Field. A secondary prize of a trip to the 2008 All-Star Game® at Yankee Stadium in New York will be awarded to one of the 28 designated drivers for the season whose team does not play in the World Series®.

"This promotion is an opportunity for MLB to show support for the clubs' efforts in coordination with the concessionaire, brewer, and beer wholesaler to encourage responsible fan behavior. And for the fans, it's a great reminder that responsibility really does have its rewards," said Jill Pepper, executive director of the TEAM Coalition.

"Fan safety in the ballpark has always been a top priority for Major League Baseball," said Baseball Commissioner Allan H. (Bud) Selig. "We believe this is an excellent program that emphasizes fans' safety to and from the ballpark."

Through the designated-driver program, fans who sign up pledge to get everyone in their group home safely after the game. "We want the game-day experience to continue to be safe and enjoyable for Rockies fans while they enjoy Coors Field and as they travel home after the games," said Kevin Kahn, Vice President of Ballpark Operations for the Rockies. "We're proud to reward our fans for demonstrating responsible behavior with such a great opportunity."

Americans already know how to "do the ride thing." According to the 2007 Designated Driver poll conducted by Nielsen Media Research, 72 percent (154 million) of the American adult population have been a designated driver or have been driven home by one.

"We want everyone to make the right play for the World Series® just like they did in Spring Training and throughout the regular season," said Pepper. "Designating a driver should be part of every baseball fan's game-day experience, whether it's April, July, or October."

If you are attending a World Series® game or watching at a sports bar or restaurant:

--  Be a designated driver or designate your driver before the game begins.
--  Give your designated driver your car keys and your appreciation for
    making sure you get home safely.
--  Find unique ways to recognize the designated drivers when you are out
    at a bar or restaurant:
    --  Offer to be the designated driver the next time you go out;
    --  Cover the cost for parking or even pay for a tank of gas;
    --  Whatever non-alcoholic beverage they are drinking, make sure their
        glass is always full;
    --  Pick up the tab for their food and drink.
--  Before you go out, program the numbers for local cab companies in your
    cell phone so if you find yourself in need of a ride, it's just one
    touch away.
--  Pace yourself -- eat enough food, take breaks and alternate alcohol
    beverages with non-alcoholic drinks.
--  Remember, Fans Don't Let Fans Drive Drunk. If you think someone may be
    inclined to drive when they shouldn't, take the keys.
--  Always buckle up -- it's your best defense against impaired drivers.

For more information, please visit www.TeamCoalition.org or www.rhir.org.

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