SOURCE: Responsys

Responsys

October 29, 2009 05:00 ET

Responsys Acquires Smith-Harmon Inc.

Extends Email and Cross-Channel Marketing Services Offering With Agreement to Acquire Leading Digital Marketing Services Firm

SAN FRANCISCO, CA--(Marketwire - October 29, 2009) - RESPONSYS LEADERS FORUM - Responsys, a global provider of email and cross-channel marketing solutions, today announced the company has entered into an agreement to acquire Smith-Harmon Inc., an award-winning digital marketing services firm with a world-class client list. The acquisition of Smith-Harmon by Responsys strengthens the company's ability to help marketing organizations with the strategic planning, creative design, and execution of integrated, cross-channel marketing programs.

"We are committed to making smart investments that enable us to support our customers in the best way possible," said Dan Springer, Chief Executive Officer of Responsys. "Smith-Harmon brings valuable experience and expertise marketers need to succeed in today's cross-channel marketing world. Together, Responsys and Smith-Harmon create an interactive marketing services powerhouse, unmatched in the industry."

Specifically, the expertise of Smith-Harmon augments existing Responsys services capabilities to deliver a new integrated offering for best-in-class marketing across email, mobile, social and web channels. The expanded services offering encompasses:

--  Strategy: Contact strategy, program optimization and reputation
    management
--  Creative: Creative transformation, template system design and
    production retainer
--  Execution: Full development lifecycle, including data integration,
    campaign deployment and application development
    
The combination of this new services offering and the new Responsys Interact Suite announced today at the Responsys Leaders Forum provides the industry's most comprehensive solution for integrated email and cross-channel marketing.


"Smith-Harmon and Responsys have a number of clients in common, as well as a common dedication to delivering best-in-class service," said Aaron Smith, Principal of Smith-Harmon, now Director of Creative Technologies at Responsys.

"We've long respected the platform -- and the people -- at Responsys, and are excited to be joining the team," said Lisa Harmon, Principal of Smith-Harmon, now Director of Creative Services at Responsys.

For more information on Responsys' new services, please visit: www.responsys.com/services

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico's, Continental Airlines, Dollar Thrifty, Deutsche Lufthansa, Lands' End, LEGO, Men's Wearhouse, PayPal, Salesforce.com, StubHub, and UnitedHealthcare. For more information, visit www.responsys.com

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact