SOURCE: Responsys

October 19, 2005 08:00 ET

Responsys Announces Support for Next-Generation DKIM Email Authentication Standard

Responsys Joins Industry Leaders in Adopting DKIM; Reinforces Commitment to Delivering Responsible, Compliant Communications

REDWOOD CITY, CA -- (MARKET WIRE) -- October 19, 2005 -- Responsys, a premier provider of on-demand email and lifecycle marketing solutions, today announced its support for DomainKeys Identified Mail (DKIM), an emerging email authentication standard designed to protect email users from fraud and increase sender accountability in spam and phishing scams. By supporting DKIM, Responsys further extends its leadership position in email deliverability, providing an extra level of protection for email recipients while laying the foundation for legitimate email marketers to build lasting customer confidence in email communications.

"Responsys is whole-heartedly backing the email authentication initiative, as it will limit email methods that we neither practice nor condone," said Heather Palmer Goff, Director of ISP Relations and Deliverability at Responsys. "We're very focused on improving email deliverability and maintaining sender accountability. The DKIM authentication standard further enables responsible, legitimate email marketers to separate themselves from unlawful spammers and other malicious email activity."

Responsys joins the Email Service Provider Coalition (ESPC), the Federal Trade Commission (FTC), the Direct Marketing Association (DMA), and major Internet Service Providers (ISPs) in supporting the DKIM standard, a joint initiative by Yahoo! and Cisco Systems that is expected to improve reliability and confidence in email and e-commerce for businesses and email users worldwide. Further, Responsys encourages customers to comply with email marketing best practices by deploying authentication standards in conjunction with accreditation and reputation programs. As ISPs increasingly check inbound authentication status of messages for Domain Keys, DKIM, and other standards, Responsys customers can rest assured that their messages are compliant with all widely used industry standards.

"Responsys continuously engages in efforts to ensure responsible online marketing and protect the integrity of our customers' brands," said Goff. "By taking authentication to the next level, we can work collectively with ISPs and customers to identify and authenticate legitimate email."

The adoption of authentication standards such as DKIM contributes to the effectiveness of Responsys' Individualized Lifecycle Marketing™ approach to helping email marketers get the right messages to the right individuals at the right time. By staying on top of emerging industry standards, Responsys continues to deliver on its promise, helping shape and define competitive differentiation for customers through relevant and compliant email programs.

About Responsys

Responsys is a premier provider of on-demand email and lifecycle marketing solutions. The company provides an easy-to-use solution for planning and executing timely and relevant permission-based campaigns delivered at precise moments in the customer's lifecycle, allowing companies to drive the highest value to their customers and greatest profitability to their organization. Responsys is trusted by market category leaders such as: Avery Dennison, Avis Europe, CDW, Continental Airlines, Intrawest, Lands' End, Office Depot and PETCO. Responsys, the world's largest private and profitable email service provider, is based in Redwood City, California, with offices in London, New York, Chicago, and Portland, Oregon. For more information, visit

Responsys and Responsys Interact® are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contacts:

    Carolyn Love
    Responsys, Inc.
    (650) 801-7433
    Email Contact

    Derek Kober
    Neale-May & Partners
    (650) 328-5555 ext. 126
    Email Contact