SOURCE: Responsys


April 16, 2010 08:00 ET

Responsys Chief Marketing Officer Recognized by The CMO Institute as One of the Top 10 CMOs in the Country

Scott Olrich Receives Honor From Prestigious Organization Recognizing Marketing Visionaries for Excellence in Their Field

SAN BRUNO, CA--(Marketwire - April 16, 2010) -  Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced that Scott Olrich, Chief Marketing Officer of Responsys, was recognized by The CMO Institute as one of the top 10 CMOs in the country. 

The Chief Marketing Officer (CMO) Institute created the Chief Marketing Officer of the Year award to recognize CMOs, or executives in an equivalent position, who have demonstrated outstanding leadership across various disciplines of the marketing field.

Nominees were evaluated across several categories of performance, including: market orientation and customer intimacy, accountability for results, commitment to innovation, and overall contribution to the success of their company.

Scott Olrich joined Responsys in 2004 with the vision to create the leading cross-channel marketing company to help marketers across all industries more effectively execute campaigns across email, mobile, social, and web channels all through one platform. Under Olrich's direction, Responsys has launched groundbreaking cross-channel products, acquired leading cross-channel services companies, and been recognized for leadership in email marketing and cross-channel campaign management by independent analyst firms.

"It is a pleasure to recognize Scott Olrich as one of the top 10 CMOs in the country among his peers of CMOs in small to mid-size organizations," said Bill Koleszar, Executive Director of The CMO Institute. "Scott is highly regarded in the email and cross-channel marketing industry, and his outstanding performance in 2009 is deserving of this recognition."

"All of us at Responsys are very proud of Scott, both because of the respect we have for The
CMO Institute and because of how tirelessly he has worked to move forward the discipline of marketing," said Dan Springer, Chief Executive Officer of Responsys. "This award is particularly exciting to Responsys because our customers are marketers, and it is in our company DNA, mission and vision to help them become better cross-channel marketers."

Over the last few years Responsys has been the recipient of some of the most prestigious awards in the industry, including:

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company helps organizations increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit

About The Chief Marketing Officer Institute
Headquartered in Atlanta, The Chief Marketing Officer Institute is an industry association dedicated to serving as the premier resource for researchers and practitioners interested in the role and leadership challenges facing the CMO and other marketing executives. To learn more about The CMO Institute, access its online research library, and/or register for special announcements related to future volumes of The CMO Journal, please visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact