SOURCE: Responsys

Responsys

January 19, 2010 08:00 ET

Responsys Customers Orbitz Worldwide and Salesforce.com to Present at MarketingSherpa Email Summit 2010

SAN BRUNO, CA--(Marketwire - January 19, 2010) - Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced that Lisa Harmon, Director of Creative Services, will moderate a panel on Thursday, January 21 at the upcoming MarketingSherpa Email Summit in Miami, FL alongside Responsys customers Orbitz Worldwide and Salesforce.com.

What: Be An Email Creative 'Top Chef': Knowing if your email creative is 
plated to perfection can be a challenge and the only way to find out is 
continuous testing.  Three leading marketers serve up details and results 
on the quick fire challenges they put their own email creative through, 
including design, copy and coding. Focusing on their individual email 
programs, Orbitz Worldwide and Salesforce.com will present their industry 
perspectives and discuss all the ingredients that go into preparing and 
executing a successful email creative test.

Who: Lisa Harmon, Director of Creative Services, Smith-Harmon, a 
     Responsys Company
     Shannon Dorton, Relationship Marketing Manager, Orbitz Worldwide
     Shinn Chen, Marketing Manager, Salesforce.com

When: Thursday, January 21, 2010 from 4:15 - 5:00 p.m. ET

Where: InterContinental Hotel, 100 Chopin Plaza, Miami, FL,         
www.ichotelsgroup.com 

About Lisa Harmon

Lisa Harmon is a principal and founding partner of Smith-Harmon. She is an Email Marketing Roundtable moderator, chairs the EEC Design Committee, and actively contributes to The Email Insider, edm.smith-harmon.com and blog.emailexperience.org. She is also a director of the Harmon Foundation, which this year will donate $400,000 to fifty charities around the world. Lisa is a sought-after industry speaker and over the past years has spoken at the Email Insider Summit, OMS and OMMA. Smith-Harmon was acquired by leading email and cross-channel marketing company Responsys in late 2009.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico's, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Salesforce.com, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.

Contact Information

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