SOURCE: Responsys

September 28, 2007 08:00 ET

Responsys Leaders Forum 2007 Empowers Marketers to "Deliver Your Difference™"

Over Three Hundred Customers, Partners and Industry Experts Learn From Each Other and Share Top Strategies for Driving a Differentiated Customer Experience Across Channels

REDWOOD CITY, CA--(Marketwire - September 28, 2007) - Responsys, a global provider of on-demand email and marketing automation solutions, today announced that over 300 marketing executives convened at the annual Responsys Leaders Forum at the Venetian Resort and Casino in Las Vegas last week. Organized around the theme "Deliver Your Difference™," the event featured more than 30 interactive presentations, hands-on workshops and breakout sessions designed to provide marketers with the tools, techniques and best practices for delivering highly individualized marketing and a differentiated customer experience in an increasingly competitive market.

"The Responsys Leaders Forum 2007 was designed for one purpose: to help marketers deliver a differentiated customer experience through smarter campaign execution, more integrated programs and more targeted messaging," said Dan Springer, Chief Executive Officer of Responsys. "Marketers have to understand why customers prefer their brand over the competition's and transform that knowledge into actionable strategies. By bringing together the best marketing minds in the industry, we were able to share best practices in email creative, deliverability, list management, dynamic content, and segmentation, as well as cutting-edge insight into on-demand marketing automation tools that will drive future growth."

The three-day event included more than 15 real-world case studies from successful marketers at Capella University, Intrawest, John Deere, KeyBank, Orbitz, PETCO, and other leading companies. Keynote presentations, including those by Shar VanBoskirk, principal analyst of Forrester Research, and David Daniels, vice president and research director at JupiterResearch, offered insight into trends and new innovations in the areas of customer-centricity, relevancy, and lifecycle marketing.

Responsys also introduced Responsys Interact® Labs, interactive workshops offering hands-on access to the newest version of Responsys Interact® and practical advice on how the platform's advanced functionality can drive more relevant campaigns, more integrated and automated programs, and a differentiated customer experience.

Responsys concluded the Responsys Leaders Forum event with a first annual Deliver Your Difference™ customer awards program. The Deliver Your Difference™ awards recognize innovative marketers who are driving a differentiated customer experience at each stage of the customer lifecycle for powerful ROI across channels. Winners were named in 10 different categories ranging from best marketing innovation to best multichannel campaign to best email acquisition.

"Responsys Leaders Forum brings together the best and most creative minds in the marketing field to discuss ideas and learn new strategies for marketing more effectively in a customer-driven economy," said Susan Mitchell, database marketing manager for Capella Education Company. "In this market we have to understand an ever increasing number of marketing channels, customer segments and competitive offerings. Responsys Leaders Forum gives us what we need to continue building and executing better email and multi-channel marketing campaigns."

The Responsys Leaders Forum was sponsored by Responsys partners: Omniture, Visual Sciences, WebTrends, Coremetrics, Fathom Online, Goodmail Systems, Integrato, and Offermatica.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact