SOURCE: Responsys

May 02, 2008 08:00 ET

Responsys Positioned in Leading Industry Analyst Firm's Magic Quadrant for Multichannel Campaign Management 2008

SAN BRUNO, CA--(Marketwire - May 2, 2008) - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that it has been positioned by Gartner, Inc. in the "niche players" quadrant in the "Magic Quadrant for Multichannel Campaign Management 2008"(1) report. The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision.

"We are very proud to be placed by Gartner in their Multichannel Campaign Management Magic Quadrant," said Dan Springer, Chief Executive Officer of Responsys. "Responsys is regarded as the undisputed leader in enterprise-class email marketing and we've successfully leveraged that strength to get a firm footing in the multichannel campaign management space. We believe this latest evaluation by Gartner recognizes and validates our on-demand vision and our ability to drive extraordinary value for our customers across email, mobile and print channels."

Responsys' on-demand marketing solutions empower businesses to market more effectively through email, direct mail, and mobile channels in order to drive unprecedented growth in revenues, brand recognition and customer loyalty. The company combines an open, on-demand technology platform with award-winning services in order to help clients deliver greater marketing ROI across channels. The company recently completed its thirteenth profitable quarter with over 60% annual revenue growth and a 98% customer retention rate.

This latest accolade from Gartner continues Responsys' analysis, recognition and high rankings by industry analyst firms. Most notably, Responsys was recently ranked number one for enterprise marketers in the March 2008 JupiterResearch Email Marketing Buyer's Guide, and Forrester Research ranked Responsys a Leader in the December 2007 Forrester Wave™: Email Marketing Service Providers, Q4 2007.

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2008 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

(1) Gartner Research "Magic Quadrant for Multichannel Campaign Management, 2008" by Adam Sarner April 25, 2008

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact