SOURCE: Responsys

November 24, 2008 16:11 ET

Responsys Recognized for Industry's Best Creative Services With a Dozen Awards in 2008

Responsys Creative Services Team Continues Winning Streak; Group Honored With 12 Awards for Innovative, Engaging Campaigns This Year, Bringing Total to 26 Awards Won Since 2007

SAN BRUNO, CA--(Marketwire - November 24, 2008) - Responsys, a global provider of on-demand email and marketing automation solutions, today announced that its Creative Services team continued its winning streak in 2008, taking home 12 new awards for campaign creative excellence. Since 2007, the Responsys Creative Services team has won 26 prestigious awards for the innovative, engaging email and multichannel marketing campaigns they create for Responsys customers.

In 2008, Responsys took home the following creative awards: three Davey Awards for clients The LEGO Group, Under Armour, and ZIRH; two W2 Awards for clients The LEGO Group and philosophy; four American Graphic Design Awards for clients Men's Wearhouse, philosophy, and ZIRH; two Horizon Interactive Awards for client philosophy; and an Internet Advertising Competition Award for client The LEGO Group.

"The prestigious awards won by the Responsys Creative Services team are a testament to their clear knowledge of the creative best practices that translate into the most effective email and multichannel marketing campaigns," said Ed Henrich, Vice President of Professional Services at Responsys. "The dedication and excellence of our entire services team is one of the reasons that Responsys has tripled the number of customers it has served in the past year, including services engagements with over half of our customers. I congratulate the creative team for their laser focus on delivering the best value to our customers in the most relevant and engaging ways possible."

The Responsys Creative Services team offers proven methodologies and creative consulting to help Responsys customers such as The LEGO Group, Men's Wearhouse, philosophy, and Under Armour design the most engaging campaigns possible. Using Responsys Interact®, the industry's leading on-demand marketing platform, the Creative Services group works hand-in-hand with marketers to pinpoint the targeted messages and creative that deliver the highest conversion and ROI.

"Responsys is known worldwide for its leading marketing platform that allows marketers to create, manage and deliver the most strategic and engaging campaigns across multiple channels, but the creative component is just as important for building brand recognition and sales," said Julian Scott, Senior Director of Creative & Campaign Services at Responsys. "The Creative Services team is honored to have won over two dozen awards for our creative thinking and execution in the last two years -- and we look forward to working with our clients to deliver even greater campaigns next year."

These creative award wins cap off a year of exceptional growth and recognition for Responsys, as more customers worldwide adopt its on-demand marketing solutions to create email, direct mail and mobile campaigns that drive unprecedented growth in revenue, brand recognition and customer loyalty. In 2008, Responsys will complete its 5th consecutive year of profitability, after significantly expanding domestic and international operations this year. Responsys also won The 2008 ClickZ Marketing Excellence Award; was ranked number one for enterprise marketers in the March 2008 JupiterResearch Email Marketing Buyer's Guide; and was ranked a Leader by Forrester Research in the December 2007 Forrester Wave™: Email Marketing Service Providers, Q4 2007.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, LEGO, Liz Claiborne, Men's Wearhouse, PETCO,, and StubHub. For more information, visit

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact