SOURCE: Retail Business Development

Retail Business Development

January 06, 2010 09:00 ET

Retail Business Development to Participate in Wireless Retail: 60 Ideas in 60 Minutes at CES Show

RBD Industry Expert Panelists to Share Their Ideas and Knowledge on Hiring, Staffing and Training for the Wireless Retail Business

FORT LAUDERDALE, FL--(Marketwire - January 6, 2010) - Retail Business Development (RBD) is pleased to announce its participation at the Consumer Electronics Association's Wireless Retail: 60 Ideas in 60 Minutes Session at the CES Show in Las Vegas on January 9th, 2010. Alec Pleet and Sharon Marrow-Mack, executives at Retail Business Development, will join other industry experts on a panel designed to give attendees 60 of the expert's best ideas for boosting sales, improving the customer experience, motivating employees and much more.

The RBD executive team will focus their ideas for the session on successful hiring for the wireless and cellular industry and maximizing holiday sales events throughout the year. Their ideas, knowledge and best practices are useful to the wireless dealer community, cellular and telecommunications carriers, as well as big box wireless retail operations. Key concepts will include:

--  Identifying the optimal employee profile using a BASIC technique
    (Behavior, Abilities, Skills, Instincts and Culture)
--  Recruiting techniques, formats and fresh ideas
--  Effective planning for holiday schedules
--  Tips on how to set scheduling expectations with sales team
--  Fueling employee interest with themed sales contests
--  Breaking down the "us versus them," "stores versus corporate"
--  Creating merchandising themes that are out-of-the-box, literally
--  Using games and fun for both the sales team and customers
--  Training techniques to maximize sales opportunities during peak times
--  Ensuring that the sales team knows what makes up the perfect sale
--  Making the sale TODAY!
--  And much more

Alec Pleet, RBD's Senior Vice President of Retail, has decades of experience working in senior-level positions with a unique mix of major wireless carriers, big box retailers and specialty retailers, including PrimeCo Personal Communications, Bobby Allison Wireless, Interstate Connections and Silo. Alec has extensive experience driving sales at retail with carriers such as Sprint, MetroPCS, AT&T Wireless, Cingular, Verizon, Powertel, Airtouch, Bellsouth Mobility, SunCom, Cricket and more. An expert at growing sales organizations and distribution channels from the ground up, Alec has helped launch and build six different retail enterprises, each of which grew to more than $100 million in sales.

Sharon Marrow-Mack is the Director of Training and Development at Retail Business Development. Sharon has 15+ years of experience as an Executive in the wireless industry including Vice President General Manager for Bell Atlantic Mobile (PCS Prime Co). 30 years total retail management experience and former Managing Partner of Marrow/Lynott LLC Training Company. Sharon drives performance by developing and delivering customized training programs designed to maximize sales opportunities, increase productivity and improve behavior at the point of sale. Working with Fortune 500 companies creating programs targeted to their specific performance needs, including AT&T Wireless, Verizon Wireless, Sprint, and Samsung among others.

Retail Business Development offers the industry's most comprehensive suite of services designed to help carriers, manufacturers and suppliers better support their distribution channels; and wireless business owners and cellular dealers maximize the profitability and net worth of their businesses.

Since 2003 the company has provided clients such as telecommunications carriers and large cellular dealers complete turn-key retail programs. Services include start-up retail development and existing retail enhancement programs, such as business planning, mall real estate, kiosk design, store openings, project management, hiring, recruiting, staffing, training, operations management and performance measurement.

For more information about the company, visit

The CES Wireless Retail: 60 Ideas in 60 Minutes session is being held on Saturday, January 9th, 2010 at 10:30am at the Las Vegas Convention Center, South Hall. For more information or to register visit and search Session ID WR1.

Contact Information

  • RBD Contact Information:
    Kevin Killoran
    P 866.869.6975
    E Email Contact
    A 800 S Andrews Ave, #202
    Fort Lauderdale, FL 33316

    Frank Boyle
    P 866.869.6975
    E Email Contact
    A 800 S Andrews Ave, #202
    Fort Lauderdale, FL 33316