BT SearchSmart

BT SearchSmart

April 29, 2010 06:10 ET

Retailer Recoups Online Marketing Outlay In Just 2 Weeks

LONDON, UNITED KINGDOM--(Marketwire - April 29, 2010) - Small business SEO specialists BT SearchSmart are delighted to announce the success of one of their online marketing packages, which has helped their client ePacks to recoup their investment within just 14 days of the campaign commencing.

ePacks is an online retailer, selling a huge range of backpacks and luggage. Having relaunched their e-commerce site in August 2009 they began to use BT SearchSmart in order to maximise the return on this investment. They chose BT SearchSmart Option 2, which offers a combination of SEO (Search Engine Optimisation) and PPC (Pay Per Click) advertising.

Within the first two weeks of this campaign, ePacks received 384 extra visits from PPC advertising and over the following three months, sales have increased by over 20% every day. In terms of SEO, the website has also shown steady improvement in its natural listings, with a number of keywords having risen to the top 20 from a starting position of outside the top 100.

Sajid Ali, owner of ePacks commented on the campaign by saying, "Within two weeks, SearchSmart was responsible for an extra sale every day, so already the investment has paid for itself. It is definitely worth the money, especially in this type of economic climate. BT SearchSmart has helped the business to target new customers, increase sales and has been very cost effective. Above all the value for money is fantastic."

BT SearchSmart is a new service which is run by the telecoms giant, in collaboration with online marketing agency Latitude. It offers a number of packages designed specifically for small businesses, including support for PPC, search engine optimisation (SEO) and web analytics. Also available is additional free advice and support from BT Business, including best practice guides on a range of digital marketing topics.

Ivan Croxford, general manager digital marketing services, BT Business, said, "This success story demonstrates the near instant return on investment that we are offering to our clients. As most online marketing professionals will tell you, campaigns usually require at least six months before you will see results, which is what makes this case so remarkable."

For more information about BT SearchSmart visit: http://searchmarketing.bt.com/

About BT

BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended March 31, 2009, BT Group's revenue was £21,390 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. 

For more information, visit www.bt.com/aboutbt

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