SOURCE: Aberdeen Group

Aberdeen Group

February 16, 2010 11:00 ET

Revealing the Secrets of Success for Engineering Management

Key Focus of Engineering Managers and the Business Case to Justify the Budgets

BOSTON, MA--(Marketwire - February 16, 2010) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the availability of a new report, The Successful Engineering Executive: How to Justify Budgets and Prepare for Tomorrow. This report provides engineering managers with guidance for aligning their goals to the CEO's objectives, enabling them to justify higher budgets.

"Enabling engineering to develop new innovative products that drive revenue requires resources and resources require budget. Justifying this budget to the CEO or company president is not easy, especially during a time when budgets are already tight," said Michelle Boucher, research analyst in Aberdeen's Product Innovation and Engineering practice. "This report explains how to quantify performance measures for the engineering department and put them in the context of CEO objectives to equip the engineering executive with the business case to justify increased engineering budgets."

The report also examines important managerial topics such as imperative issues to consider for the future success of the engineering department, which roadblocks must be addressed for optimal engineering efficiency, and advice on how to retain and develop engineering talent.

To obtain a complimentary copy of the report, visit:

Visit for additional access to complimentary Product Innovation and Engineering Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897