SOURCE: Montgomery Research, Inc.

October 05, 2005 08:30 ET

"Revenue" Launches Web Redesign and New Issue

Fall Issue a Cornucopia of Performance Marketing Information

SAN FRANCISCO, CA -- (MARKET WIRE) -- October 5, 2005 -- "Revenue," the only magazine focused on the fast-growing field of performance marketing, launches a redesign of the site coinciding with the newest issue covering the latest on click fraud, ripe new search opportunities and Web analytics software, according to Montgomery Media International.

"Click fraud continues to have a profound impact on advertisers launching their CPC campaigns and we needed to give our readers the information and tools to deal with it since it's not going away anytime soon," said Nick Smith, publisher of "Revenue."

The cover story of the just-released eighth issue examines the rise of click fraud and the profound impact it's having on online marketing, who is hurt by this practice and what can be done to stop it. We've also harvested a bumper crop of great opinions and facts about running a clean affiliate program. It's not easy being clean, but most claim it's worth the effort. This issue reaps the benefits from industry experts such as Jay Conrad Levinson who picks apart affiliate myths, Greg Shepard who plants the seed for hybrid models and Rosalind Gardner who plows into why online marketers shouldn't use potential click fraud as an excuse not to try pay-per-click advertising.

Advertisers supporting this issue of "Revenue" include, Digital River, Geico, Home Depot, iCrossing, Lands' End, LinkShare Corporation, Miva, Performics Inc., Real Networks, Tax Brain and Tiger Direct.

Starting in January 2006 "Revenue" is shifting from a quarterly publication to a bi-monthly schedule. "Revenue's" distribution in 2006 will occur the months of January, March, May, July, September and November.

"Revenue" explores the strategies, technologies, designs and best practices that help affiliates and merchants achieve success in performance marketing, a fast-growing area of e-commerce in which independent Web publishers, usually operating as small businesses, generate commissions by introducing consumers to the sites of larger merchants.

"Revenue" is available through major book and magazine dealers. It is also sold through subscriptions, including those offered through the magazine's own affiliate marketing program

About Montgomery Media International

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