SOURCE: Beerhugs Inc.

December 05, 2005 08:19 ET

Revolutionary Beer Product Is Popular Holiday Gift

FOUNTAIN HILLS, AZ -- (MARKET WIRE) -- December 5, 2005 -- Need a holiday gift for your father? Fiancé? Brother? Boyfriend?

Beerhugs is the only glass mug with an insulated handle that never gets cold, slippery or wet. The permanently adhered grip is dishwasher-freezer safe.

Geoff Mott came up with the idea three years ago while he and his wife waited for their meals at a restaurant.

"Maryann wrapped a napkin around the handle of her mug because it was too wet and too cold," recalls Mott.

He immediately began to brainstorm on how to make the drinking experience better.

Before their meal arrived, Mott came up with the concept, tag line (cold taste, warm touch), and company name.

Mott compares his product to corn on the cob holders. You can eat corn without the holders, but using them makes the whole experience so much more enjoyable.

The production process, however, took a lot longer. Many years went into R and D -- research and drinking.

"I noticed a lot of friends had glass mugs in their freezers but weren't using them," said Mott. "In talking with them, it became obvious they wanted a cold mug but did not want frostbitten, slippery wet hands. Our product solves this problem."

Straight from the freezer, test studies have shown, the company's patented grip is nearly five times warmer than a plain glass handle.

So, say goodbye to cold, wet hands forever!

The company's website, geared toward consumers, sells a four pack for $39.95, plus shipping. The high-quality, 16 ounce mugs, are also great for enjoying soda and other non-alcoholic drinks. Makes for the perfect holiday gift!

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