SOURCE: Rhythm NewMedia

December 06, 2006 11:00 ET

Rhythm NewMedia Opens European Headquarters in London; Announces Key Appointments

LONDON -- (MARKET WIRE) -- December 6, 2006 -- Rhythm NewMedia, a turnkey supplier of ad-supported mobile video, announces today the expansion of its London office with additional appointments to serve as the hub of Rhythm NewMedia's AD sales, client services, and engineering support operations for the UK. The office is located near Oxford Circus in the heart of London's West End.

Rhythm NewMedia recently closed its Series B round of $18 million in venture funding to expand sales and marketing activities.

Owen Hanks, Director of Advertising Sales for Rhythm in London, comments, "I am delighted with the strong team Rhythm now has in place in London to locally support our upcoming launches. We are actively looking for additional staff -- business developers to support mobile operators, advertising sales professionals and producers for video programming."

New appointments at Rhythm NewMedia London include Nisha Malhan, Director of Business Development, formerly Head of Film Partnerships at Orange UK. Nisha has also worked at the Walt Disney Internet Group, where she was a Wireless Business Development Manager for the EMEA region. Paul Lyonette, formerly at Primesight, joins as Advertising Account Manager. Antoine Barbier has joined as a Post-Sales Engineer, supporting Rhythm's commercial deployments in the UK. Antoine joins Rhythm from Inexbee Software, where he worked as a post-sales consultant at SFR and other mobile carriers in France.

About Rhythm NewMedia

Rhythm is a company enabling ad-supported mobile media, end-to-end. Rhythm is developing a broad suite of mobile advertising offerings, and is currently the market leader in ad-supported mobile video with a tested and scalable commercial solution. Rhythm's technology enables advertising that has broad reach, sharp targeting, precise frequency management, and effective customer engagement and acceptance. Rhythm's system automates key business processes and enables measurement and reporting to each member of the mobile advertising value chain. Rhythm is currently working with leading mobile operators, brands, content providers and advertising agencies worldwide.

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